Altitude Marketing, a Lehigh Valley ad agency, is committed to community service.

There are so many things that make working at Altitude Marketing a very special experience.

We spend our clients’ money as if it were our own, we work together in cross functional teams that elevate the creative experience, we encourage a work-life balance and we encourage everyone to give back to the community, even if it is sometimes on company time.

Each year we spend two days in the fall and one day on the snow “refreshing” our skills, certifying on CPR and practicing “chair lift evacuation” – which is my favorite.

For the past 19 years, I have served on the Volunteer Ski Patrol at Bear Creek (Macungie, Pa., and formerly known as Doe Mountain). For the past decade as have served as our “Hill Captain” for my shift. Ski Patrol has been a very rewarding experience. First, I enjoyed the medical training necessary to be a first responder. It was a 120-hour course, somewhat equivalent to an EMT, but on the snow. We also received intense Ski and Toboggan training.

The best part is helping people. Whether they are lost, just can’t ski down the mountain on their own, or injured, it is my team’s job to get them to safety and a higher level of medical care. Each year we spend two days in the fall and one day on the snow “refreshing” our skills, certifying on CPR and practicing “chair lift evacuation” – which is my favorite.

There are several levels of ski patrol certifications. Last winter I was very proud to have made it to the Senior Level. This required several days of skiing at more difficult mountains and learning how to handle the toboggan “outside the handles” in steep mogul fields, in addition to numerous clinics. The test was given at Blue Mountain and only 14 of the 31 present passed the first time (yes, I was one of them).

I spend 10 hours a week with this volunteer commitment through the winter season and this year in addition to helping Bear Creek Patrons, we are organizing several “Altitude Night at the Slopes” so my work family, home family and volunteer family can all spend the evening together.