Altitude Case Study
blue logo with DNA strand before the "a" logo says "autogen"

How a Marketing Overhaul Turned a Legacy Supplier into a Life Sciences Growth Engine

THE CHALLENGE

AutoGen had the technology. As a leader in RNA/DNA extraction automation, their machines powered labs across America. But their marketing wasn’t keeping up. Outbound emails lacked traction. LinkedIn ads underperformed. Their messaging failed to differentiate them from larger competitors.

With new offerings in refurbishment services and DNA extraction, AutoGen needed more than a facelift—they needed a strategy that connected marketing to revenue and positioned them as the go-to partner for life sciences labs.

THE SOLUTION

Altitude Marketing engineered a complete marketing transformation focused on what mattered most to labs seeking automation solutions:

  • Targeted messaging strategy that crafted a distinctive “here for labs” campaign, highlighting AutoGen’s advantages against big-box DNA extraction companies — emphasizing rapid shipping, responsive service, and geographic convenience.
  • Digital presence optimization through a complete website overhaul, adding specialized landing pages, and developing authoritative content that answered prospect questions before they asked.
  • Precision targeting approach launching molecule-specific extraction campaigns with phase-matched keywords to identify and attract qualified prospects at the exact moment of consideration.
Increase in high quality leads within six months
0 %
growth in closed deals through improved lead qualification
0 %
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