Altitude Case Study
A Web of Acquisitions Gets a Singular Identity–With Science in its Soul
THE CHALLENGE
Discovery Life Sciences had already solved a market inefficiency.
Through strategic acquisitions of 13 disparate companies, the organization centralized the arduous and enormously fractional process faced by researchers in obtaining pre-clinical biomaterials. But the novel business solution resulted in a tricky marketing challenge. The company needed to mold a cohesive brand out of its expanding M&A portfolio that would accomplish two things: 1) Appeal to its science-led customers as equally as potential PE funders. 2) Allow for room to grow, with a marketing layer and standardized brand that could adapt to future acquisitions.
THE SOLUTION
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Altitude’s expertise in the life sciences and branding shines through their work on our new website. They meticulously delved into our brand identity and objectives, resulting in the creation and launch of a technically sophisticated, sleek, and industry-leading website. Altitude has far exceeded our partnership expectations.
Tiffany Salas-Morris, SVP of Marketing Discovery Life Sciences