Altitude Case Study

Transforming from Transactional to Indispensable Requires a Different Kind of Search Strategy

THE CHALLENGE

Gerard Daniel was trapped in a commodified market as a global filtration and separation mesh manufacturer, invisible to the very engineers who needed their expertise. Seen as just another transactional supplier, they struggled to break through to their ICPs—filtration engineers at the beginning of their product design process.

With only 50% of monthly leads qualifying, Gerard Daniel needed to transform from a transactional supplier to an innovative engineering partner. Otherwise, they risked stagnation and missing out on growth in a market ripe with opportunity.

THE SOLUTION

Altitude recognized the challenge and engineered a disruptive but effective solution. As competitors flocked to Google, Altitude took the open lane—Bing Search Ads—engineering a performance-based budget where ad spend scaled with closed deals. Within a year, these search ads gained traction, sparking broader momentum. Website traffic from key audiences increased, and Gerard Daniel’s market positioning evolved.

No longer was Gerard Daniel seen as just a mesh supplier. They had become strategic engineering consultants—valued experts that filtration professionals turn to.

year-over-year increase in SQLs (2023-2024)

0 %

increase in deals won through digital advertising channels

0 x

increase in website traffic from high-value audiences

0 %

Hedge Trackers

Synergy

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