Altitude Case Study

How Page 1 Rankings Can Double with Authoritative Content–and Quick Thinking

THE CHALLENGE

PBFE provides fire protection engineering and code consulting for massive commercial buildings around the country. Despite a nationwide footprint, they struggled to boost digital visibility in urban centers where they knew they could succeed.

The problem was twofold:

1. Their ICPs localized their search keywords (i.e. Atlanta Fire Code Consultant)

2. Google served localized results, even for generic keyphrases

THE SOLUTION

Altitude became PBFE’s integrated agency in 2021 and began the relationship with a messaging overhaul and complete website redesign. As we released a steady cadence of authoritative content, we realized that we could quickly swarm and scale a localized strategy to boost search rankings in cities nationwide. We built a programmatic process to automatically generate landing pages for 25 cities. We then placed those links in the website’s footer. Visibility improvement occurred almost immediately.

Page 1 Keywords Since 2022
0 x
Increase in Qualified Leads
0 %
Page 1 rankings within 48 hours
0
More from Team Altitude
Hedge Trackers
Synergy

Ready to work with the B2B marketing experts?

We help leading business-to-business brands hit their marketing and sales goals. Get in touch to learn what Altitude Marketing can do for your B2B company.