Altitude Case Study

They Had the Technology to Attract Tier 1 Pharmas. We Gave Them the Brand to Do It

THE CHALLENGE

Highly regulated, complex industries are adverse to change. When you’re a global biopharma with strict manufacturing protocols, you aren’t looking for technology to “disrupt” anything. You want stability and efficiency, not chaos or confusion. This was the core challenge of Libre Technologies when they approached Altitude.

They had developed an entirely new solution for the industry: a headless manufacturing data hub that met ISA-95 standards. They knew their technology could help multinational corporations, particularly in the life sciences, track and optimize almost every part of their business. But the company didn’t know how to communicate it. Which is why they turned to Altitude.

THE SOLUTION

The verbal and visual identity of “Libre Technologies” evoked a freewheeling tech startup, a message that was anathema to the prospects the company needed to attract. So, Altitude engineered a complete brand transformation, starting with the name. RHIZE is not just a pun on “rise” (imagery those familiar with the ISA-95 standards will understand immediately). It also plays off rhizomes–in plant biology, the connector between two nodes. In addition to the name, Altitude created clear, industry-fluent messaging that quickly educates and persuades the target audience. As part of the engagement, Altitude executed:

Foundational messaging and positioning
New brand identity, including name/logo/visual/verbal
Build and launch of new website
Integrated Go-to-Market Strategy

The Results

Two weeks after the brand launch, the company attracted its first Tier1 pharma prospect, Eli Lily
RHIZE now partners with blue-chip clients, including Moderna, Cartier, and BlueScope

Hedge Trackers

Daelight

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