Altitude Case Study

When a Utility Billing Company Looks Big, the Leads Follow

THE CHALLENGE

Synergy built a utility billing solution that could handle the biggest residential property managers in the country, yet it consistently could only attract the smaller fish–owners with 50 units or less. In order to grow, Synergy needed to look big, which means it needed an agency with the branding and visibility chops to transform its identity.

THE SOLUTION

Altitude started with the brand, repositioning the verbal and visual identity to attract 100-1,000 unit owners. That meant creating a new category in the industry, positioning Synergy as the “white glove utility billing service at scale.” With that foundation, we moved to ongoing tactical execution, bolstering Synergy’s SEO, social presence, and authoritative content. Now, they are one of the country’s most digitally visible utility billing services, with a typical lead that’s double (or more) in size than before our partnership began.

The Doors They Manage in 5 Years

0 X

Increase in 100+ Unit Leads in Past 3 Years

0 x

Daelight

Discovery Life Sciences

Ready to work with the B2B marketing experts?

We help leading business-to-business brands hit their marketing and sales goals. Get in touch to learn what Altitude Marketing can do for your B2B company.