Marketing in America: A Custom Guide for International B2B Companies

Growing revenue in America requires a smart, strategic marketing plan. Success only comes with time, money, and the right mix of expertly executed tactics. But how much time? How much money? Which tactics matter most? We have the answers, with actionable tasks you can take right now to have the best chance at converting high-quality U.S. leads.

Request our 20-page guide now. The information and tactical advice inside is custom for your business and includes a 19-point audit of your website to see how your digital presence currently resonates with American buyers. Submit your information now, and we’ll deliver it via email in minutes.

Who Is This Guide For?

Companies that:

  • Sell to other businesses.
  • Have long sales cycles.
  • Have high average contract values ($10,000+).
  • Work in a complex or regulated industry (like manufacturing, the life sciences, or enterprise software).
  • Are looking to generate qualified, American leads by launching a fully integrated marketing plan.
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What’s In This Guide?

Broken into six sections, we cover every essential tactic, tool, and tip you need to find marketing success in America. Based on your responses, our 20 years of global marketing experience, and some AI automation, we’ll provide custom action items and advice that includes:

An Estimated Budget

Based on your brand’s current U.S. exposure and our expertise, we’ll tell you how much you’ll need to spend to find success–and where to prioritize your investment.

Digital Visibility and SEO

We’ll audit your website, and provide the most important actions you need to take to increase your organic search visibility for American users.

Digital Advertising

America is the most competitive and expensive digital advertising marketplace in the world. We cover where you need to appear and where you don’t.

Trade Shows and Media

They can serve as lead generating clusters and build brand authority. They’re also expensive. We’ll explore how and why a physical presence and personal relationships are more effective than cold, outbound outreach.

Messaging

It’s OK to brag in the U.S., as long as you can back it up. We’ll explore what resonates, what doesn’t, and how to craft content that converts.

Finding the Right Marketing Agency

This can be one of the smartest investments you make before entering the American market–or a money pit. We’ll cover the attributes of excellent agencies and why you should consider finding one early in the process.

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B2B Marketing in America FAQs

A successful B2B marketing strategy for the US involves understanding your target audience, leveraging digital marketing channels, crafting localized content, and effectively measuring campaign performance to refine strategies.

Conducting thorough market research helps you analyze demographic and behavioral data, identify industry trends, and gain insights into regional preferences to better target and engage American businesses.

The most effective channels include LinkedIn for professional networking, targeted email campaigns, SEO-optimized content on your website, and strategic use of search and display ads on platforms like Google Ads.

Localizing your content to reflect American cultural nuances and language preferences ensures that your messaging resonates more effectively, helping to establish stronger connections with potential clients.

Utilize a combination of digital advertising, social media engagement, partnerships, and consistent brand messaging across all platforms to establish a recognizable presence in the market.

Influencer marketing in B2B helps establish credibility and reach new audiences. Collaborating with industry experts and thought leaders can enhance your brand’s visibility and reputation.

LinkedIn is by far the most effective and popular social network for B2B leads in America. Focus on sharing industry insights, thought leadership content, and case studies. Engage with followers through Q&A sessions, and consider using LinkedIn Ads to target decision-makers.

Tailor your messaging and content tone to reflect American business values such as innovation, transparency, and customer-centricity. Use language and examples that resonate with your audience’s specific pain points.

Track metrics like lead generation, conversion rates, engagement on social platforms, cost per lead (CPL), and return on investment (ROI) to gauge campaign effectiveness and refine your strategies.

Develop content that addresses industry challenges, showcases your expertise, and offers solutions. Use formats such as white papers, case studies, and video testimonials to engage decision-makers at various stages of the buying journey.

For a more detailed breakdown of our guide to marketing in America, listen to our complete audio guide.

Who is Altitude Marketing?

We’re a fully integrated agency specializing in the life sciences, manufacturing, and enterprise software. For 20 years, our team of 35 experts based in Pennsylvania has helped multinational companies convert qualified American leads and significantly grow U.S.-based pipeline revenue.

Global Companies Who Trust Us