Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Our Team
“It’s not about how hard you work. It’s about how smart you work. Make a plan, stick to it and keep focused on the task at hand.”
Thought Leadership by Adam Smartschan
Adam Smartschan
PARTNER & CHIEF STRATEGY OFFICER
Adam helps Altitude’s clients create memorable customer experiences and drive growth through strategic thinking and the smart use of technology. He excels in gaining a deep understanding of clients and their industry, then turning that information into actionable, sustainable strategic plans.
An award-winning writer and editor by trade in a former life, Adam now heads Altitude’s strategic marketing and branding efforts. He specializes in data analytics, search engine optimization, digital advertising strategy, conversion rate optimization, and technical integrations. Guiding system integration and data management efforts as the Chief Strategy Officer, he ensures that solutions deployed for clients are effective, cost-efficient, and working in concert with one another. Adam holds numerous industry certifications and is a frequent speaker on B2B marketing strategy and SEO topics.
After graduating from Northeastern University, Adam began his career at newspaper and media outlets, including stops at The Morning Call, the Cape Cod Times, and the Metro chain. Away from the office, you’ll find him with his wife Stephanie and daughters Emma and Lily, cooking or trying desperately to keep the leaves and weeds out of his yard.
Ready to work with the B2B marketing experts?
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.
