Marketing copy works when it drives the reader down the page, engaging them fully until they reach the call-to-action … and then they act. Content must deliver real results, so it’s critical to keep every piece of strategy at top of mind. Question everything.
Jeff is an adept problem-solver who leads with strategy (and persistence) in his approach to brand strategy, messaging and content development. He loves helping businesses and the people who run them figure out how to say what they mean to say – and say what they need to say – to drive leads, traffic and visibility.
Jeff is responsible for overseeing client brand strategies, including the creation, direction, and ongoing management of foundational elements such as brand positioning, messaging, and narrative identity. He also manages the content and market research teams, and is constantly looking for new ways to validate creative brand direction with data and customer feedback.
Prior to joining Team Altitude, Jeff served as Director of Client Strategy at a digital marketing agency startup and Director of Digital Marketing at a telecom services provider. Jeff has an MBA in marketing from Fairfield University and a bachelor’s in communications and media studies from Penn State. When he’s not spending time with words, he’s spending time with his wife and three young daughters.
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