Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
A sustainable, measurable B2B marketing strategy is the cornerstone of success in today’s fast-changing, increasingly crowded marketplace. It’s tempting to jump right to tactics because it feels good to “do something” to promote your business, but if your marketing efforts aren’t working together, they’re working against you.
Your website. Content. PR. SEO. Digital advertising. Messaging. Trade shows. Social media. Marketing automation. Market research. Sales enablement. Analytics. There’s a ton that goes into a modern marketing plan. For too many organizations, that means efforts quickly become disjointed and siloed – and ultimately fail to meet business goals.
At Altitude, we believe in the power of tightly integrated B2B marketing frameworks. No tactic, technology or platform can stand alone. For a strategy to succeed, every piece must support – and be supported by – others. Integration breeds efficiency, insight and results.
Truly integrated marketing plans need to address every aspect of a B2B product or service’s promotional, demand generation, lead generation and follow-up needs. That means thoughtfully considering and codifying every aspect of your marketing efforts, then layering on spreadsheets, Gantt charts, milestones, integrations, timing, dependencies, and all the other stuff that ensures your efforts are working together and delivering maximum value.
Where do you fit in your target market? Do you need to create an entirely new target market? Our proprietary methodologies for qualitative information gathering, competitive analysis and primary market research give us a crystal ball to put you right where you need to be.
How can we help turn your company’s leaders into industry leaders? We want to build authority and credibility, making your company the “must-call” when someone needs a problem solved.
Do you have a CRM? Do you need one? How about a marketing automation platform, like HubSpot, Pardot or Marketo? We make MarTech accessible, and make sure it’s adding value to your organization, rather than just sucking up resources.
Is there a new set of prospect who can use your product or service? What about an underserved market adjacent to your current target? We’ll help you find out – and exploit the growth opportunity.
Marketing doesn’t end at the MQL anymore. Our strategies focus delivering your sales team leads and helping boost close rate and velocity.
Your business is only as strong as your prospect and customer data. We make sure you get the exact information you need, exactly where you need it, as fast as possible.
Too many companies spend time and energy creating a B2B marketing plan, only to have it gather dust on the shelf – while business goes on as usual around the office. Altitude marketing strategies are realistic, sustainable and built exclusively for each client. There’s no one-size-fits-all here; strategy is a fine balance between business aspirations and actual budgetary and human resource constraints. Such constraints are not negatives – they are critical parameters that guide and shape the framework.
How can we make this effort work for us well into the future?
Is this effort driving toward clearly identified business goals?
Are there clear start and end points for this effort?
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.
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