B2B Branding Agency

Altitude Marketing is a B2B branding and rebranding agency with years of experience turning “meh” into “wow!” We combine research, strategy and world-class creative to deliver memorable, impactful B2B brand identities.

Turn your brand from “meh” to “wow!”

If you’re a business-to-business company, you need a corporate brand that reinforces your marketplace positioning, creates a positive first impression and helps drive prospects to take action. For 20 years, we’ve helped create exactly that – helping industry leaders and startups alike grow, thrive and build momentum.

Bringing Life to Your Brand

Why are we one of the best B2B branding and rebranding agencies? Simple. If you ask a design firm to create your brand, they’ll design you a pretty logo and a business card. Ask a web development agency for rebranding services, and they’ll program you a website. Only an integrated marketing and B2B branding company can deliver branding and rebranding services that truly bring your message to life.

We're a refreshingly thoughtful branding agency.

With Altitude, the corporate branding and rebranding process follows a time-tested checklist and rollout plan. We begin the branding process by interviewing your executive team, conducting primary market research, identifying gaps and crafting cogent market positioning. Then we write comprehensive brand positioning and messaging for your elevator speech, products, services and target demographics. Only with this foundation in place do our graphic designers and branding strategists begin work on your visual brand identity:

  • Logo
  • Colors
  • Typography
  • Iconography
  • Stationery
  • PowerPoint presentation templates
  • Website and landing page templates
  • Email templates
  • Product packaging
  • Collateral and direct mail pieces

Meanwhile, our team of content producers, PR professionals and social media specialists work to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your social media and email marketing. We do all of this, and more.

We needed a B2B branding agency that could help guide our branding process. Altitude’s strategic, data-driven, iterative approach was backed up with stellar customer service and outstanding creative. The project finished ahead of schedule and on budget.

Robert Hurwitz Health Network Labs

Rebranding Established B2B Companies

Business-to-business companies that have been around a while often find themselves on the back foot when competing in increasingly noisy and crowded industries. Let’s face it: What got you where you are will not get you where you want to go. Altitude has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and driving fresh streams of leads.

Branding Startups & Early-stage Companies

Launching a new company, a new product or a new service means unseating the competition and winning mindshare. Altitude has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage B2B companies. We guide your branding efforts by helping you understand the market, writing killer messaging, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists.

B2B Branding FAQs

Founded in 2004, Altitude Marketing is the premier integrated marketing agency serving B2B clients across the globe. Our roster of clients includes household names in the life sciences, manufacturing, enterprise software, SaaS and other highly technical industries.

Our team of 30 marketing professionals is based in Emmaus, Pennsylvania, just outside New York City and Philadelphia.

 

We employ 35 full-time team members (all based in our Emmaus, Pennsylvania HQ), along with more than a dozen on-demand contract workers worldwide. Our team includes branding strategists, dedicated creatives, content professionals and more. We’re build to craft B2B brands that stand the test of time.

A B2B branding agency specializes in developing and enhancing the brand identity of companies that sell products or services to other businesses. They craft comprehensive brand strategies, create unique visual identities, and define brand messaging and positioning. They also conduct market research to inform branding strategies, handle rebranding efforts, and maintain ongoing brand management and monitoring. By aligning internal teams with the brand’s values, they help businesses build a strong, cohesive brand that stands out in the marketplace and drives long-term growth.

Branding is the process of creating and establishing a new brand identity for a company, product or service. It involves developing a unique logo, visual elements, messaging and overall brand strategy to differentiate the brand in the market and resonate with the target audience.

Rebranding, on the other hand, is the process of changing an existing brand’s identity. This can involve updating the logo, visual elements, messaging and overall brand strategy to reflect a new direction, reposition in the market, address changes in the business, or revitalize the brand to stay relevant. While branding starts from scratch, rebranding builds on an existing brand but makes significant changes to improve or refresh its image.

Every branding and rebranding firm has its own rate structure. Traditional “Madison Avenue” branding agencies often charge $200,000 or more for a name, logo, brand story and usage guidelines. On the other extreme, you might find a $500 logo package on Fiverr or the like. An agency like Altitude will typically start branding pricing around $10,000.

Why such an extreme difference? On the high end, you’re paying for agency reputation. If a company has done dozens of highly visible B2C branding projects, they’re going to be pricey. If you’re a B2B company, you probably don’t need that – unless you have an unlimited budget to play with.

On the low end, a freelancer can afford to sell you branding materials at a bargain rate. While the price is right, you usually “get what you pay for.” Solopreneurs can rarely deliver the level of research, strategy and industry understanding that an agency can deliver.

We believe that our model is the sweet spot. We don’t pay New York City rent nor spend thousands on mass-market promotion. Instead, we deliver high-end work for specific industries (the life sciences, manufacturing, technology and enterprise software) at a fraction of the cost of legacy agencies.

No. While we’re generally proponents of generative AI in B2B marketing, any creative work we hand over is executed by a human. You can easily get an AI logo from an online logo builder. If you want that, go ahead. There’s nothing wrong with AI logos, but the quality is rarely up to par.

Fill out the form at https://stagealtitude.wpengine.com/contact-altitude/ or call 610-421-8601 x122.

Ready to work with the B2B branding experts?

We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.