At its heart, your brand is a story – the promise you make to your customers. It takes talented content marketers and a strategic content creation plan to define that brand, distinguish it from the competition, and compel prospects to take action.
“Altitude has a refreshingly effective approach to integrated marketing and content creation. Their counsel is always backed by top-notch planning, creative ideas and excellent follow-through.”
Amy K. Leslie, Director, Marketing & Business Development, Olympus Imaging America
At Altitude, content creation comes first.
Many of our staff started their careers as professional writers and editors in magazines, books and newspapers. That’s intentional, because the heart of a full-service marketing company is effective communication. That means telling the story of your brand in the most compelling, targeted and effective way across every channel: web content, video, advertising, email, PR, trade shows, blogs, case studies and more.
We’re B2B content marketers with a purpose.
Altitude develops content around an integrated communication strategy tailored to meet the client’s marketing goals. There’s no one-size-fits-all here; whether we’re trying to establish a client as an industry thought leader, generate leads or provide air cover for the sales team, our content creation team gets the job done. We focus on addressing the specific needs and pain points of the target audience. Over time, that enables our clients to prove beyond a shadow of a doubt that they understand their prospects … and they can help. That’s the brand promise in action.
Tailoring marketing content to the audience
Effective marketing doesn’t simply drive leads. It engages with and drives leads from carefully targeted audiences. Rather than trying to reach the masses (who may or may not care at all), it’s more valuable for a B2B company to attract highly qualified prospects. That means understanding clients’ buyer personas is critical. We dive deep into clients’ industries, no matter how niche. We pore through trade journals. We interview customers. We conduct primary market research. The goal is to create marketing content that speaks to what makes our clients’ targets tick, and compels them to take action.
Multi-channel content creation examples
Here at Altitude, content creation doesn’t mean “blogging.” (Though we do blog, and pretty darn well.) We write high-converting, A/B tested web copy. We author and design long-form pieces and eBooks. We make videos. We produce audio content, like podcasts and webinars. Our design team produces infographics, posters and other high-value assets. We promote content on social media, and through PR placements. Whatever it takes to reach a client’s audience, we make it happen.
Want to work with a strategic B2B content creation agency?
We’d love to chat. Fill out the form on this page or call 610-421-8601 (ext. 122) to get the content marketing ball rolling.