Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, has announced the promotion of Gwen Shields to chief operating officer. Shields has been with the company since 2007 and has served as Altitude’s VP of client relations since 2012.
“Since Gwen joined us eight years ago, Altitude has tripled in size, and that is no coincidence,” said Andrew Stanten, Altitude’s president and CEO. “Through her practical-yet-compassionate nature, Gwen has been instrumental in developing and nurturing client relationships, streamlining internal processes, defining our product offering and ensuring that Altitude maintains a forward-thinking mentality.”
Since Gwen joined us eight years ago, Altitude has tripled in size, and that is no coincidence.
In her new role, Shields will be responsible for overseeing client-facing systems and processes to improve service and retention, ensuring production operations run smoothly and effectively, and fostering a company culture that empowers the Altitude team members to better serve client needs.
“Gwen is that rare combination of engineer and marketer that enables her to relate, understand and guide our core base of technology clients,” said Stanten. “Her exceptional problem solving skills and ability to get smart about a technology and market space quickly is a key differentiator for Altitude.”
Prior to Altitude, Shields, a University of Pennsylvania graduate who earned her bachelor’s degree in engineering, worked with numerous high-tech startups, software, health and fitness, bio-pharma and economic development organizations. In addition, she ran Kestrel Communications, a national PR and marketing firm specializing in technology, working with clients that were eventually acquired by industry giants such as IBM, EMC, SunGard, and GE.
Click here to learn more about Gwen Shields.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C.