B2B Software Marketing Agency

We’re a B2B-only agency providing marketing services for enterprise software, technology and SaaS companies. Our clients include publicly traded giants, cybersecurity and identity vendors, IIoT platform providers, and more. We specialize in niche and technical spaces, like software for the life sciences, fintech and insurtech.

Strategic Marketing for Software Companies

We’re here to help you tell the story of your business and your software product. With our help, you’ll be able to articulate what you do, what problems you solve, and why you do it better than the competition. Then we put that positioning and messaging to work, helping you reach more buyers than you ever thought possible.

Our team of 30+ full-time employees covers every aspect of B2B software marketing. We offer every marketing service you need, including:

  • CMO-level software marketing strategy
  • Branding and rebranding
  • Blogging and marketing content creation
  • Graphic design and UI work
  • MarketingOps
  • Search engine optimization
  • Digital advertising
  • Marketing audits & recommendations
  • Social media strategy and management
  • Marketing analytics

The goal is simple. We want to help you build a sales pipeline, increase revenue streams, and build the tech business of your dreams.

We are the marketing agency for software companies.​

Altitude’s secret sauce is simple. We combine high-impact branding with customized software lead generation programs driven by content and smart advertising. The results? Well, they’re exactly what you want from marketing your technology company:

  • Universal awareness and market demand from your ICPs
  • Better understanding of your competitive set and buyers
  • Demand generation and qualified leads to fuel rapid growth
  • Sustainable pipeline growth
  • Impactful marketing technology integrations and implementations
  • Process automation to free up valuable staff time
  • New product launches that move the needle quickly
  • Lucrative exits for founders and other stakeholders

Whether you need an entire outsourced marketing team or you just want to add a specialized skillset, Altitude is the B2B software marketing agency for you.

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We help leading software brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.

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Altitude Marketing at a Glance

We’re a B2B marketing services agency located in Emmaus, Pennsylvania. Our clientbase features key global players in the life sciences, manufacturing, technology and software spaces.

Our team of 35 marketing professionals is based in Emmaus, Pennsylvania, just outside New York City and Philadelphia. All are full-time, W2 employees – we’re a real team, not a virtual agency of freelancers and Upwork talent. That means you get a dedicated, cross-functional account team entirely devoted to your success.

Altitude was founded in 2004; we turned 20 in 2024! Over two decades in business, we’ve helped dozens of companies in and around the life sciences drive leads and reach their business goals.

Altitude can be a company’s entire marketing department, or a specialized resource for a small marketing team. Our clients have highly engaged decision-makers and appreciate candid feedback, insights and strategy.

Our software and SaaS portfolio includes Rakuten Symphony (Open vRAN cellular network solutions), Lightspin (graph-based cloud security threat mitigation), Veratad (identity and age verification), GTreasury (hedging software), Golf Genius (country club and golf course management), and many more. Perhaps most important, our work has helped nearly a dozen companies realize their acquisition goals; these include Hedge Trackers (acquired by GTreasury), Adaptik (acquired by Sapiens) and CrimeCenter (acquired by SoundThinking).

Altitude Marketing has helped hundreds of businesses reach growth and exit goals in nearly two decades. Other top B2B marketing service providers include Merkle, Bader Rutter and Ogilvy Consulting.

Absolutely. Our team of writers is trained to produce accurate, technical content. Candidly, we don’t write technical documentation, nor white papers. Rather, we create highly credible, attention-grabbing posts, web pages, guides and ads that generate visibility and drive leads.

We’re a full-stack, vendor-agnostic SaaS digital marketing agency. That means we’ve used just about everything on behalf of our clients. Specific software packages include Salesforce, HubSpot, Google Analytics, Kissmetrics, Mailchimp, ActiveCampaign, Google Ads, Hootsuite, Crazy Egg, and any more.

Doubling a Fintech SaaS Install Base

Hedge Trackers had all the ingredients for success. The San Jose-based corporate hedge program experts had a smart and talented team, and their offerings met a distinct market need. All they needed was an integrated marketing program to hone their message, create demand and drive leads for their CapellaFX software product. Altitude helped the software company establish an inbound lead funnel, create fresh demand, and build an acquisition-worthy customer base.

Working with Altitude Marketing, they were able to give us more of a cohesive look, branding, enhance our website, and highlight different technical members of the team by publishing blogs under their names. We went from publishing one or two blogs a year to a steady stream – not only online but to CFO Magazine, The Wall Street Journal and other publications. We’re very excited about the degree of exposure that we’ve received in working with Altitude.

Helen Kane, Founder & CEO Hedge Trackers

Ready to work with the best B2B software marketing agency?

We help scientific brands tell their stories and drive real results. Let’s talk about what Altitude can do for your company.