Color Contrast in Web Design: How to Stay Accessible (WCAG 2.1)
Learn why accessibility matters on the web, and how to make sure that the contrast on your site is up to par with WCAG 2.1 1.43 standards.
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SEO
‘Links Do Not Have Descriptive Text’: Fixing a Common SEO Issue
If you’ve run a Lighthouse audit of your website, you might have seen the error “Links Do Not Have Descriptive Text.” Here’s how to fix the problem for SEO.
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Sustainable SEO: Building a Search Strategy that Lasts [How-To]
The search engine optimization world is full of snake oil and tricks. Everyone wants to “get rich quick.” Problem is, that doesn’t work in the long term. Here’s how to build a sustainable SEO strategy that stands the test of time.
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Integrated SEO: Best Practices for Holistic Search Engine Optimization
Learn how to spot bargain-basement B2B SEO providers, create great content and integrate your SEO efforts with the rest of your marketing mix.
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What’s Your Biggest B2B Marketing Challenge in 2019?
We asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
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My YoastCon Experience and Top Takeaways for Marketers
This winter, I packed my bags, dusted off my passport and headed to the Netherlands for the third annual YoastCon. Here are some top takeaways for marketers.
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What Is Domain Authority 2.0? What the Moz SEO Update Means
Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.
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How to Claim and Edit Your Google My Business Listing
Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.
Read MoreAltitude’s Weekly Round-up (September 26, 2011)
Every week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers. This week we take a look at staying motivated SEO-style,
Read MoreAltitude’s Weekly Round-up (September 16, 2011)
Every week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers. This week we take a look at Building an SEO
Read MoreAltitude’s Weekly Round-up (September 9, 2011)
This week we take a look at 10 Ugly SEO Tools that Actually Rock, Google Acquires Zagat, the 3 Myths of Social Media and much more.
Read MoreAltitude’s Weekly Round-up (September 2, 2011)
This week we’re going to dive into the seven deadly sins of PPC, the ultimate cheat sheet for mastering LinkedIn, 5 tips to place successful Facebook ads, and much more.
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