How to ‘Get Green in Yoast’: A Guide for B2B Marketers
Yoast is the most popular SEO plug-in for WordPress – but are you using it to it’s fullest potential? Here’s how to “get green” on Yoast.
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Search Intent for B2B SEO: A Guide for Marketers
Every search on Google is done with a purpose. And Google knows this by using search intent. Here’s our guide on search intent for B2B SEO.
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UX for SEO, or Why You Hate Recipe Sites
UX is the #1 ranking factor on Google. So why do those horrible recipe sites do so well? An explanation … and a bold prediction.
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The 6 B2B SEO Information Sources We Read Every Day
If you’re a digital marketer, you know how fast things change. If you’re not keeping up, you’re falling being. And nowhere is that more true than in SEO. Now, we’ve argued before that search engine optimization isn’t about shiny objects. There are certain aspects that are timeless. Chief among these is the need to create […]
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What Is Google E-A-T?
Introduced in 2018, Google E-A-T is one of the most important – and misunderstood – SEO factors. Here’s what it means, and why it matters. (Even if you don’t have a YMYL site.)
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How to Read a Google Lighthouse Report [Video]
Google’s Lighthouse tool can be intimidating for new users. Here’s how to read a Lighthouse report the right way.
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The Best Site Structure for SEO [Tutorial]
Did you know that your site structure matters a TON for SEO? Here’s how to make your sitemap more Google-friendly overnight.
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6 Types of B2B Blog Posts Guaranteed to Get You More Traffic
Writing good business-to-business content is hard. But with a list of templates to fall back on, things get much easier. In this post, we break down six great types of B2B blog posts.
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Why Is My Website Not Getting Traffic?
If your website isn’t getting enough traffic, there’s no reason to panic. Focus on performance, content and responsible backlinking to watch your visitors bounce back.
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Voice Search for B2B SEO: A Reality Check
For years, we’ve been hearing that voice search for B2B is the next big thing. But the evidence is scarce that Alexa, Siri and Cortana are moving the needle in the SEO world.
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Color Contrast in Web Design: How to Stay Accessible (WCAG 2.1)
Learn why accessibility matters on the web, and how to make sure that the contrast on your site is up to par with WCAG 2.1 1.43 standards.
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‘Links Do Not Have Descriptive Text’: Fixing a Common SEO Issue
If you’ve run a Lighthouse audit of your website, you might have seen the error “Links Do Not Have Descriptive Text.” Here’s how to fix the problem for SEO.
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