Posts by Jeff Kotran

All the latest from the world of the web, design, SEO, PR and advertising.

Marketing Strategy

B2B Email Marketing: Strategy & Reporting Essentials for 2023

BY Adam Smartschan
December 5, 2022

Marketing Strategy

How to Conduct a Quick B2B Website Content Audit: 5 Easy Steps

BY Jeff Kotran
November 9, 2022 | 8 minute read

Content Marketing

Content Marketing Trends in 2022 [PODCAST]

BY Jeff Kotran
March 23, 2022

Marketing Strategy

Manufacturer Marketing Tips: 8 Keys to Success

BY Jeff Kotran
November 18, 2021 | 6 minute read

Content Marketing

How to Build a B2B Content Marketing Strategy (+eBook)

BY Jeff Kotran
June 15, 2021 | 5 minute read

Content Marketing

Writing Scripts for B2B Explainer Videos: 11 Expert Tips

BY Jeff Kotran
December 1, 2020 | 7 minute read

Cost Per Acquisition: Why You’re Overspending On Google Search Ads

BY Jeff Kotran
August 27, 2020

Marketing Strategy

Run Better B2B Creative Campaigns with the PROBLEM Method

BY Jeff Kotran
January 9, 2020

Content Marketing

Use Mirroring Psychology to Craft Killer B2B Messaging

BY Jeff Kotran
December 27, 2019

Content Marketing

Abstract vs. Concrete Writing in Marketing

BY Jeff Kotran
December 10, 2019

Content Marketing

How to Create B2B Content for Lead Generation

BY Jeff Kotran
December 14, 2018