Run Better B2B Creative Campaigns with the PROBLEM Method
The PROBLEM Method – a screenwriting technique – makes it easy to know whether your B2B creative campaign will succeed or flop.
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Posts by Jeff Kotran
Use Mirroring Psychology to Craft Killer B2B Messaging
Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
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Abstract vs. Concrete Writing in Marketing
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
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How to Create B2B Content for Lead Generation
Creating high-quality B2B marketing content is the foundation of organic lead generation – a.k.a., what everycompany wants. But where do you begin? In this post, we’ll look at how to conceptualize and create B2B content for lead generation in three simple steps.
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