Posts by Jeff Kotran

  • Guide to creating content for lead generation

    How to Create B2B Content for Lead Generation

    by Jeff Kotran

    Creating high-quality B2B marketing content is the foundation of organic lead generation – a.k.a., what everycompany wants. But where do you begin? In this post, we’ll look at how to conceptualize and create B2B content for lead generation in three simple steps.

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