Digital Marketing for CEOs: The Guide to Macro-Management
The expert’s guide to how executives should manage their PPC and digital ads. These 5 do’s and 5 don’t tell you what you need to know.
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B2B Marketing Blog
Our 54 Favorite B2B Marketing Acronyms
Confused by jargon? Check out the 53 most common acronyms you’ll come across in B2B marketing and advertising.
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Sample Buyer Persona: What B2B Marketers Need to Include
B2B buyer personas don’t have to be complicated. Here’s a sample format you can use to quickly arm your sales and marketing teams.
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Can I See Who Visits My Website? (No … But You Can Come Close)
Every marketer would love to be able to see who visits their website. That’s not realistic. But there ARE ways to get some data.
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What’s Your Biggest B2B Marketing Challenge in 2019?
We asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
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Hey, Here’s an Ownr Coupon Code ($50 off)
If you’ve been thinking about registering or incorporating your business using Ownr, here’s a free gift: $50 off just for signing up.
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My YoastCon Experience and Top Takeaways for Marketers
This winter, I packed my bags, dusted off my passport and headed to the Netherlands for the third annual YoastCon. Here are some top takeaways for marketers.
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10 Questions to Ask When Hiring a Marketing Agency
Hiring a marketing agency may be the best option for your company. In this post, we’ll review 10 things that are essential to consider.
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Social Media for Life Sciences 101
Social media for life sciences companies is a must. This blog explains why – and provides actionable steps you can take to get started.
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What Is Domain Authority 2.0? What the Moz SEO Update Means
Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.
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How to Map Unbounce Forms to HubSpot
Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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