Write Better B2B Marketing Emails: Lessons from 10 Years of Data
We broke down 10 years of our own email data to crack the code on open rates, engagement and subject lines.
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B2B Marketing Blog
Is My Company Covered By CCPA?
Welcome to 2020 … and a whole new set of internet privacy regulations. The California Consumer Privacy Act is here, and you’re probably wondering what it means for you. So, is your company covered by CCPA?
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Use Mirroring Psychology to Craft Killer B2B Messaging
Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
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Why Is My Website Not Getting Traffic?
If your website isn’t getting enough traffic, there’s no reason to panic. Focus on performance, content and responsible backlinking to watch your visitors bounce back.
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Voice Search for B2B SEO: A Reality Check
For years, we’ve been hearing that voice search for B2B is the next big thing. But the evidence is scarce that Alexa, Siri and Cortana are moving the needle in the SEO world.
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CCPA for B2B Companies: What You Need to Know
California’s answer to the GDPR is coming. Here’s what marketers need to know about the CCPA. (And no, B2B companies are not totally exempt.)
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My Winding Road from Intern to Employee to College Presenter
Kyle Krajewski’s advice to students interested in digital marketing: Be driven. Show it. And have the willingness to keep learning and growing.
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Marketing Automation Under $1,000/Month: The Mid-Market Platform Roundup
It’s easy to find marketing technology if you have a huge budget. But what if you only have $1,000/month to spend? Here are four good budget automation options.
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B2B Marketing Strategies for 2020: 15 Ways to Get Results
2020 is the year you need to focus on your B2B marketing strategies. Here are 15 things you can do to drive leads and succeed in the new year.
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B2B Channel Programs: The Ultimate Checklist
Do you have an active channel sales program? Thinking about starting one? This post breaks down everything you need to know about maximizing VAR relationships.
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Abstract vs. Concrete Writing in Marketing
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
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B2B Marketing Myths to Avoid at All Costs
Just because they’re “best practices” doesn’t mean they’re not B2B marketing myths. Avoid these misconceptions in 2020 and beyond.
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