Page Speed Blog Featured Image

Go Fast or Go Home: 3 Reasons Why You Need Exceptional Page Speed

by Nick Gorrie

When it comes to websites, “slow and steady wins the race” is the absolute worst motto to abide by.

CONTINUE READING

Andrew Social Media Blog Featured Image

5 Reasons Why Social Media Is No Longer Optional

by Andrew Stanten

During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. Let’s look at a few needles social media has been known to move for companies.

CONTINUE READING

Andrew Sabbatical Blog Featured Image

Plan to Get Hit by the Bus and 4 Other Tips for Building a Successful Company

by Andrew Stanten

Andrew’s sabbatical spent biking across Canada got him thinking about the future – and he came back to Altitude with a number of lessons to share.

CONTINUE READING

Diary of an Intern Featured Image

Diary of an Intern: From 0 MPH to Full-speed Ahead

Altitude Marketing Logoby Altitude Intern

Intern Lindsey Bray reflects on what she learned during her time at Altitude Marketing, and how her experience will assist her in future endeavors.

CONTINUE READING

Andrew Seven Deadly Sins Blog Featured Image

The 4 Deadly Sins of Marketing

by Andrew Stanten

As a company, how you market is essential to success. You can have the best solution or product out there, but if you fail to effectively position and promote it — and guide your prospects to “yes”…

CONTINUE READING

Marketing Automation Blog Featured Image

Picking the Right Marketing Automation Platform

by Adam Smartschan

There are quite literally hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started with choosing the right one can be daunting.

CONTINUE READING

Google Blog Featured Image

Let’s Get Amped…With Google

Drew Frantzenby Drew Frantzen

Google. Love ‘em or hate ‘em, there’s positively no doubt that their voice is the loudest and most authoritative when it comes to standards and practices on all-things web.

CONTINUE READING

Marketing Automation Blog Featured Image

Marketing Automation Mistake 5: Overcomplicating Things

by Adam Smartschan

A shiny new marketing automation platform is a heck of a toy. But be cautious; if you take things too far, too fast and overcomplicate matters, your marketing automation initiative is as good as dead.

CONTINUE READING

Andrew Checklist Blog Image

The Brand Messaging Checklist: How to Build an Effective Technology Brand

by Andrew Stanten

Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.

CONTINUE READING