How To Create a Data-Driven B2B Marketing Strategy
Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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Demand-Side Platform Stats: 5 Key Metrics for B2B Marketers
Need to optimize your programmatic advertising? Pay attention to these 5 key demand-side platform stats.
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8 B2B Content Marketing Best Practices for 2021
Content marketing is big business. That means you better get a handle on your B2B content marketing best practices. Here’s our expert advice.
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7 B2B Content Marketing Trends for 2021 [Infographic]
Times are changing – and so should your strategy. Here are our experts’ top seven B2B content marketing trends for 2021.
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Search Intent for B2B SEO: A Guide for Marketers
Every search on Google is done with a purpose. And Google knows this by using search intent. Here’s our guide on search intent for B2B SEO.
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The 5 B2B Marketing Apps You’ll Want to Be Using in 2021
Connectivity and automation are buzzword for a reason. Here are five B2B marketing apps that will change your life in 2021.
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B2B Blog Checklist: 7 Things to Do Before You Hit ‘Publish’
Before you hit publish on your blog post, do these 7 things to ensure optimal performance.
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How to Pivot Your B2B Company the Right Way
Have you built something that isn’t gaining traction? It may be time to pivot your B2B company. Here’s how to go about it … the right way.
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Create Custom Autofills with macOS Text Macros: Marketing Hack
Marketers type a lot. Email. Slack. Websites. Blog posts. We’re always writing. Beyond that, we’re probably using the same words and links over and over. Wouldn’t it be great if you could speed things up by creating custom autofills? Well, with macOS, you can. They’re called text macros. How Text Macros Work for Marketers Think
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How to Get B2B Leads on LinkedIn
Looking to get B2B leads on LinkedIn? It’s not as easy as spamming a bunch of connection requests. Here are 3 ways to do it – the right way.
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B2B Email Analytics: Reading Your Report the Right Way
To know what is or isn’t working, keep an eye on your B2B email analytics. Follow these 3 steps to unlock insights in your reports.
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What Is a DSP? Your 3-Minute Guide to Demand-Side Platforms
What is a DSP? Demand-side platforms add functionality, data and automation to traditional online ad exchanges.
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