The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

SEO, Website

Color Contrast in Web Design: How to Stay Accessible (WCAG 2.1)

January 6, 2025

SEO

SEO for Manufacturers: 2025 Industrial Company Guide

January 6, 2025

| 4 minute read

Marketing Strategy

What Is B2B Marketing? Four Ways It’s Different From B2C

January 6, 2025

How to Pick the Right Yoast Focus Keyphrase

January 6, 2025

Marketing Strategy

B2B Manufacturing Marketing Strategy: How to Stand Out

January 6, 2025

| 9 minute read

Marketing Strategy

What Is Life Science Marketing? Challenges & Tips

January 6, 2025

| 5 minute read

Public Relations as Your ‘Defensive Tackle’

January 6, 2025

| 3 minute read

Marketing Strategy

13 B2B Marketing Services Your Company Needs Most

January 6, 2025

| 6 minute read

Content Marketing, Website

How to Optimize an Image for Your Blog (3 Easy Steps)

January 6, 2025

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