The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

Content Marketing

Content Writing vs. Copywriting: What’s the Difference and Why Does it Matter?

January 24, 2020

SEO, Website

The Best Site Structure for SEO [Tutorial]

January 21, 2020

Marketing Strategy

Should I Look for a Marketing Agency Near Me?

January 20, 2020

Marketing Technology

Four Must-Have Sketch Plugins for Marketers

January 17, 2020

Industry Insights

What Are Your 2020 B2B Marketing Goals?

January 16, 2020

Marketing Strategy, PR

The 5 Worst B2B Press Release Mistakes

January 13, 2020

Content Marketing, SEO

6 Types of B2B Blog Posts Guaranteed to Get You More Traffic

January 12, 2020

Website

Ignore ‘User Flow’ When You’re Planning Your B2B Website

January 11, 2020

Marketing Strategy

Run Better B2B Creative Campaigns with the PROBLEM Method

January 9, 2020

Content Marketing, Marketing Strategy

The 4 Worst Types of B2B Blog Posts

January 8, 2020

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