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The Helpful Content Blog
B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.
Marketing Data
Email Marketing Benchmarks: A Guide for B2B Manufacturers
February 1, 2024
3 Straight-Shooter Resolutions for 2016
January 21, 2016
Social Media
Google: A Case Study in the Defense of the Brand Statement
November 17, 2015
Avoid Rear-View Mirror Customer Engagement
November 17, 2015
| 4 minute read
Check Your Ego at the Door – and 5 Other Lessons Learned at Sea
October 7, 2015
Social Media
Social Media: On the Search for the Solution That’s Just Right
October 6, 2015
Business Lessons from Bono: Innovate, Embrace Change to Avoid Extinction
August 27, 2015
Altitude Marketing
,
Internship
,
Wordpress
Diary of an Intern
August 26, 2015
Finish the Year Strong With These 8 Marketing Must Do’s
July 23, 2015
Branding
My 5 Favorite Research Technologies Du Jour
June 23, 2015
Branding
What Came First? The B2B Marketing Chicken or Egg?
May 13, 2015
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