Write the Perfect Ad Line with These 4 Easy Steps
The pressure to write an awesome line can be overwhelming. Here, we break down one simple copywriting exercise that will help you write killer ad copy.
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Content Marketing
A Content Marketer’s Guide to Beating Writer’s Block
The success of any marketing initiative relies on producing plenty of content and copy. If you’re a content writer with a case of writer’s block, creating that content becomes impossible. Here’s our guide to beating writer’s block so you can get back to creating. Many of the greatest writers in history wrote only 500-1,000 words
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13 Must-Have B2B Content Marketing Tools
Still writing in Word? What are you doing with your life? These 13 B2B content marketing tools will change your life – and skyrocket traffic.
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Content Writing vs. Copywriting: What’s the Difference and Why Does it Matter?
Content writing vs copywriting: the difference is significant. The success of your marketing efforts depends on it.
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6 Types of B2B Blog Posts Guaranteed to Get You More Traffic
Writing good business-to-business content is hard. But with a list of templates to fall back on, things get much easier. In this post, we break down six great types of B2B blog posts.
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How to Optimize an Image for Your Blog (3 Easy Steps)
A 2-minute, 3-step process to optimize images for your blog. Your readers will thank you, and Google will like it, too.
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The 4 Worst Types of B2B Blog Posts
When it comes to blogging, quantity has a quality all its own. That said, you should avoid these four types of blog posts. They’re hard to write, annoying or just not useful.
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Write Better B2B Marketing Emails: Lessons from 10 Years of Data
We broke down 10 years of our own email data to crack the code on open rates, engagement and subject lines.
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Use Mirroring Psychology to Craft Killer B2B Messaging
Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
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Abstract vs. Concrete Writing in Marketing
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
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The Ultimate Guide to Finding a B2B Agency
Finding the perfect B2B agency can be tough. Here’s what you need to look for. Spoiler alert: You don’t want a B2C marketing company working for you.
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Fix a Broken Link in Your Email (After You’ve Hit Send)
If you sent an email with a broken link, don’t panic. Here are three ways you can fix the problem after you hit “send.”
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