How to Be a Publisher on HARO [Get Expert Content]
Every PR professional uses HARO as a source. But if you run a popular blog, you can be a publisher, too. It’s a great way to get expert content.
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Content Marketing
How Often Should I Update My Blog? [Guide for B2B Content Marketers]
So, your B2B company has a blog. That’s great! Now comes the hard part: filling it with content. Of course, if you wanted to, you could write up a post in a half-hour and slap it on there. Or you could post two times a week … or just once every six months. Shrug? Sooner
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4 Questions to Jumpstart Your Content Planning Sessions
Content marketers wear a lot of hats. They need to be able to find prospects. Convert them into leads. And then actually retain them. It’s a complex journey, but this entire process can be traced back to one originating point: the content planning session. If the process we described wants to have any hope of
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Producing Audio Marketing Content: 5 Things You Need
Ever wanted to get started with audio content? Here’s a $200 setup that will get you sounding great in no time.
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Write the Perfect Ad Line with These 4 Easy Steps
The pressure to write an awesome line can be overwhelming. Here, we break down one simple copywriting exercise that will help you write killer ad copy.
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A Content Marketer’s Guide to Beating Writer’s Block
The success of any marketing initiative relies on producing plenty of content and copy. If you’re a content writer with a case of writer’s block, creating that content becomes impossible. Here’s our guide to beating writer’s block so you can get back to creating. Many of the greatest writers in history wrote only 500-1,000 words
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13 Must-Have B2B Content Marketing Tools
Still writing in Word? What are you doing with your life? These 13 B2B content marketing tools will change your life – and skyrocket traffic.
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Content Writing vs. Copywriting: What’s the Difference and Why Does it Matter?
Content writing vs copywriting: the difference is significant. The success of your marketing efforts depends on it.
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6 Types of B2B Blog Posts Guaranteed to Get You More Traffic
Writing good business-to-business content is hard. But with a list of templates to fall back on, things get much easier. In this post, we break down six great types of B2B blog posts.
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How to Optimize an Image for Your Blog (3 Easy Steps)
A 2-minute, 3-step process to optimize images for your blog. Your readers will thank you, and Google will like it, too.
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The 4 Worst Types of B2B Blog Posts
When it comes to blogging, quantity has a quality all its own. That said, you should avoid these four types of blog posts. They’re hard to write, annoying or just not useful.
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Write Better B2B Marketing Emails: Lessons from 10 Years of Data
We broke down 10 years of our own email data to crack the code on open rates, engagement and subject lines.
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