7 B2B Content Marketing KPIs You Should Be Tracking
Want a better understanding of your marketing effectiveness? Be sure to look at these seven B2B content marketing KPIs every day.
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Content Marketing
Writing Scripts for B2B Explainer Videos: 11 Expert Tips
B2B explainer videos are a great way to turn complex products into 60 seconds of compelling content. These 11 tips will help you get started.
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8 B2B Content Marketing Best Practices for 2021
Content marketing is big business. That means you better get a handle on your B2B content marketing best practices. Here’s our expert advice.
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7 B2B Content Marketing Trends for 2021 [Infographic]
Times are changing – and so should your strategy. Here are our experts’ top seven B2B content marketing trends for 2021.
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B2B Blog Checklist: 7 Things to Do Before You Hit ‘Publish’
Before you hit publish on your blog post, do these 7 things to ensure optimal performance.
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How to Be a Publisher on HARO [Get Expert Content]
Every PR professional uses HARO as a source. But if you run a popular blog, you can be a publisher, too. It’s a great way to get expert content.
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How Often Should I Update My Blog? [Guide for B2B Content Marketers]
So, your B2B company has a blog. That’s great! Now comes the hard part: filling it with content. Of course, if you wanted to, you could write up a post in a half-hour and slap it on there. Or you could post two times a week … or just once every six months. Shrug? Sooner […]
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4 Questions to Jumpstart Your Content Planning Sessions
Content marketers wear a lot of hats. They need to be able to find prospects. Convert them into leads. And then actually retain them. It’s a complex journey, but this entire process can be traced back to one originating point: the content planning session. If the process we described wants to have any hope of […]
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Producing Audio Marketing Content: 5 Things You Need
Ever wanted to get started with audio content? Here’s a $200 setup that will get you sounding great in no time.
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Write the Perfect Ad Line with These 4 Easy Steps
The pressure to write an awesome line can be overwhelming. Here, we break down one simple copywriting exercise that will help you write killer ad copy.
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A Content Marketer’s Guide to Beating Writer’s Block
The success of any marketing initiative relies on producing plenty of content and copy. If you’re a content writer with a case of writer’s block, creating that content becomes impossible. Here’s our guide to beating writer’s block so you can get back to creating. Many of the greatest writers in history wrote only 500-1,000 words […]
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13 Must-Have B2B Content Marketing Tools
Still writing in Word? What are you doing with your life? These 13 B2B content marketing tools will change your life – and skyrocket traffic.
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