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Writing good business-to-business content is hard. But with a list of templates to fall back on, things get much easier. In this post, we break down six great types of B2B blog posts.
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A 2-minute, 3-step process to optimize images for your blog. Your readers will thank you, and Google will like it, too.
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When it comes to blogging, quantity has a quality all its own. That said, you should avoid these four types of blog posts. They’re hard to write, annoying or just not useful.
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We broke down 10 years of our own email data to crack the code on open rates, engagement and subject lines.
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Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
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Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
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Finding the perfect B2B agency can be tough. Here’s what you need to look for. Spoiler alert: You don’t want a B2C marketing company working for you.
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If you sent an email with a broken link, don’t panic. Here are three ways you can fix the problem after you hit “send.”
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Writing quality content is the key to a user’s heart. And wallet. So here are our top 5 tips on how to generate the best B2B marketing content ideas.
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So you’ve purchased an Unbounce subscription. Congratulations! You now have the best landing page builder on the planet. Here’s a guide to getting started – and getting your first leads.
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If you’ve run a Lighthouse audit of your website, you might have seen the error “Links Do Not Have Descriptive Text.” Here’s how to fix the problem for SEO.
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Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.
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