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Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
Read MoreQuite possibly the biggest challenge that we face as a small business is choosing which applications, products, and services to buy when we have an unmet need and which vendors to trust. So what’s a small business to do when faced with a myriad of options and no obvious “right” decision. Enter Best Vendor. BestVendor
Read MoreAs a company we’re totally enamored with Google Analytics, for three big reasons: It’s free. At least, in terms of direct cost—you still have to invest in understanding how to get the most out of it. It’s reliable. The user interface (what you use to view the data) has almost never gone down, and the
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