10 Questions to Ask When Hiring a Marketing Agency
Hiring a marketing agency may be the best option for your company. In this post, we’ll review 10 things that are essential to consider.
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How-To
How to Map Unbounce Forms to HubSpot
Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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How to Write a B2B Blog Post [A No-BS Guide for Marketers]
Stuck on your next B2B blog topic? Thinking of rolling out a content marketing program? Here’s what you need to know to get that post written and on Google in no time.
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Best Practices for Google Analytics Naming Conventions
Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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How to Claim and Edit Your Google My Business Listing
Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.
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How to Set Up Google Analytics: Start to Finish in 30 Minutes
To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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Positioning Your Company for Acquisition: Five Tips
For many startups (and even established businesses), a strategic acquisition represents the ultimate goal. But big-money company sales don’t just happen; marketing a company for acquisition is a years-long process. Here are five lessons we’ve learned.
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How to Set Up Site Search Tracking in Google Analytics
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
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How Much Should You Spend on Digital Ads?
How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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How to Set a B2B Marketing Budget That Works For You
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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How to Launch a B2B Product: 8 Steps to Success
Learn how to launch a B2B product in eight steps. Whether you’re almost at launch day or still in R&D mode, you need to read this post.
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