Onboarding a New Marketing Agency
So you’ve chosen a new B2B marketing agency. Great! Here’s what to expect in the onboarding and discovery process.
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How-To
Integrated SEO: Best Practices for Holistic Search Engine Optimization
Learn how to spot bargain-basement B2B SEO providers, create great content and integrate your SEO efforts with the rest of your marketing mix.
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Digital Marketing for CEOs: The Guide to Macro-Management
The expert’s guide to how executives should manage their PPC and digital ads. These 5 do’s and 5 don’t tell you what you need to know.
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Our 54 Favorite B2B Marketing Acronyms
Confused by jargon? Check out the 53 most common acronyms you’ll come across in B2B marketing and advertising.
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Sample Buyer Persona: What B2B Marketers Need to Include
B2B buyer personas don’t have to be complicated. Here’s a sample format you can use to quickly arm your sales and marketing teams.
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10 Questions to Ask When Hiring a Marketing Agency
Hiring a marketing agency may be the best option for your company. In this post, we’ll review 10 things that are essential to consider.
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How to Map Unbounce Forms to HubSpot
Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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How to Write a B2B Blog Post [A No-BS Guide for Marketers]
Stuck on your next B2B blog topic? Thinking of rolling out a content marketing program? Here’s what you need to know to get that post written and on Google in no time.
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Best Practices for Google Analytics Naming Conventions
Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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How to Claim and Edit Your Google My Business Listing
Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.
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How to Set Up Google Analytics: Start to Finish in 30 Minutes
To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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