3 Types of B2B Emails You Should Be Sending in 2021
It’s one thing to send stuff. It’s another to send effective B2B emails. Here are the 3 types to use, and how to make them awesome.
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Marketing Strategy
How to Pick a New Name for Your Company: Guide for Marketers
Looking for a new company name? It’s both easy and super difficult to nail it. Here’s everything you need to know about picking a new name.
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Renaming Your Company: Factors & Logistics to Consider
Thinking about renaming your company? That’s great! But it’s no easy feat. Here are 8 business factors to consider when renaming your company.
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The Only B2B Brand Messaging Template You Need
Having trouble with your brand messaging? No worries. To make the process easier, check out our five-step template for successful brand messaging.
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LGPD Guide for B2B Marketers [Updated]
It’s been a big two years for data privacy regulations. Here comes another: Brazil’s LGPD.
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Building a Better SaaS Product: Tips from an Expert at Unbounce
You can’t market a bad product effectively. We asked Unbounce’s Director of Product Management how they built something awesome.
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How to Build a SaaS Partner Program: Lessons from the Experts
Building a SaaS partner program isn’t easy. But if you act on these three tips from the CEO of PartnerStack, you’ll be ahead of the game.
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Digital Advertising Targeting: How Specific Should Your Audience Be?
A decade ago, the best way for B2B marketers to target a specific audience was to buy space from a publisher. If Magazine X served your buyers, you’d advertise there. It was simple … and inefficient as hell. Fortunately, digital advertising networks are here to stay. It’s now possible to reach any buyer without relying
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Lessons from the ‘New Normal’: Pivots & Positivity Amid COVID-19
The COVID-19 crisis is about so much more than marketing. Here are how some groups are using their resources and tech to make a difference.
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Communicating in a Crisis: Breaking Through the Clutter
Communicating during a crisis situation is a must for any company. So is doing it right. Here’s how to break through the clutter.
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The Ultimate Guide to Marketing for Geospatial Technology Companies
Marketing for geospatial technology companies is tough. Targets don’t get what you do – and don’t realize how it can help them. Here are expert tips and best practices to get the word out – and grow fast.
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How to Market for Growth vs. Scaling
People throw “growth” and “scaling” around interchangeably. Problem is, they’re not the same thing. Here’s how to build a marketing strategy for each.
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