B2B Competitive Analysis: 14 Metrics to See How You Stack Up
Learn how to identify gaps and opportunity in the marketplace with our guide to running a B2B competitive analysis.
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Marketing Strategy
Dishonest B2B Email Marketing: Gaslighting Won’t Work
A new disturbing trend in email marketing is … gaslighting. And it’s not going to work.
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The Top 5 Account-Based Marketing Trends for 2021
Even during a pandemic, ABM is a thing. Here are the five account-based marketing trends you need to keep an eye on 2021.
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What Does B2B Marketing Look Like After COVID-19?
We’re not trying to jinx it — but here are our 6 predictions for what the new “normal” will be for B2B marketing post-COVID-19:
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Clients vs. Customers: What Should You Call B2B Buyers? [30+ Experts]
What to call B2B buyers is a constant debate in marketing circles. Are they clients? Customers? Both? To get to the bottom of things, we asked more than 30 B2B marketing professionals what they call their buyers. The most common refrain: They’re “clients,” since that indicates partnership, rather than a transactional relationship. But there are […]
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How To Create a Data-Driven B2B Marketing Strategy
Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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How to Pivot Your B2B Company the Right Way
Have you built something that isn’t gaining traction? It may be time to pivot your B2B company. Here’s how to go about it … the right way.
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Create Custom Autofills with macOS Text Macros: Marketing Hack
Marketers type a lot. Email. Slack. Websites. Blog posts. We’re always writing. Beyond that, we’re probably using the same words and links over and over. Wouldn’t it be great if you could speed things up by creating custom autofills? Well, with macOS, you can. They’re called text macros. How Text Macros Work for Marketers Think […]
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How to Get B2B Leads on LinkedIn
Looking to get B2B leads on LinkedIn? It’s not as easy as spamming a bunch of connection requests. Here are 3 ways to do it – the right way.
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3 Types of B2B Emails You Should Be Sending in 2021
It’s one thing to send stuff. It’s another to send effective B2B emails. Here are the 3 types to use, and how to make them awesome.
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How to Pick a New Name for Your Company: Guide for Marketers
Looking for a new company name? It’s both easy and super difficult to nail it. Here’s everything you need to know about picking a new name.
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Renaming Your Company: Factors & Logistics to Consider
Thinking about renaming your company? That’s great! But it’s no easy feat. Here are 8 business factors to consider when renaming your company.
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