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What to call B2B buyers is a constant debate in marketing circles. Are they clients? Customers? Both? To get to the bottom of things, we asked more than 30 B2B marketing professionals what they call their buyers. The most common refrain: They’re “clients,” since that indicates partnership, rather than a transactional relationship. But there are […]
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Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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Have you built something that isn’t gaining traction? It may be time to pivot your B2B company. Here’s how to go about it … the right way.
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Marketers type a lot. Email. Slack. Websites. Blog posts. We’re always writing. Beyond that, we’re probably using the same words and links over and over. Wouldn’t it be great if you could speed things up by creating custom autofills? Well, with macOS, you can. They’re called text macros. How Text Macros Work for Marketers Think […]
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Looking to get B2B leads on LinkedIn? It’s not as easy as spamming a bunch of connection requests. Here are 3 ways to do it – the right way.
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It’s one thing to send stuff. It’s another to send effective B2B emails. Here are the 3 types to use, and how to make them awesome.
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Looking for a new company name? It’s both easy and super difficult to nail it. Here’s everything you need to know about picking a new name.
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Thinking about renaming your company? That’s great! But it’s no easy feat. Here are 8 business factors to consider when renaming your company.
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Having trouble with your brand messaging? No worries. To make the process easier, check out our five-step template for successful brand messaging.
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It’s been a big two years for data privacy regulations. Here comes another: Brazil’s LGPD.
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You can’t market a bad product effectively. We asked Unbounce’s Director of Product Management how they built something awesome.
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Building a SaaS partner program isn’t easy. But if you act on these three tips from the CEO of PartnerStack, you’ll be ahead of the game.
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