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How to Set Up Site Search Tracking in Google Analytics
by Adam Smartschan
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
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How to Set a B2B Marketing Budget That Works For You
by Andrew Stanten
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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Ultimate Guide to Lead to Revenue Tracking for Marketers
by Adam Smartschan
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
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How to Use Hidden Fields in Gravity Forms to Enrich Submission Data
by Adam Smartschan
Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
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Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?
by Drew Frantzen
Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.
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A Few of Our Favorite Things: The WordPress Edition
by Austin Foust
“There’s an app for that?” More like “there’s a plugin for that” – at least in the world of Wordpress. Wordpress plugins are easy to install, intuitive to use and can greatly extend the functionality of your website.
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Picking the Right Marketing Automation Platform
by Adam Smartschan
There are quite literally hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started with choosing the right one can be daunting.
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Let’s Get Amped…With Google
by Drew Frantzen
Google. Love ‘em or hate ‘em, there’s positively no doubt that their voice is the loudest and most authoritative when it comes to standards and practices on all-things web.
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Diary of an Intern
by Altitude Intern
Intern Amanda Woodward reflects on what she learned during her summer at Altitude Marketing, and how her experience will assist her in future endeavors.
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Reflecting on an Altitude Marketing Internship
by Altitude Intern
It feels like yesterday that I walked in the door for the first day of my internship. And now I’m leaving with more experience and insight than I could have asked for.
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Leaving Altitude With the Experience I Need to Succeed
by Altitude Intern
Altitude Marketing is proof that bigger – a bigger agency, or the big city – isn’t always better.
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Altitude’s Weekly Round-up (July 29, 2011)
by Altitude Marketing
This week we are going to explore the ABCs of mobile marketing, the 4 big social media mistakes SMBs make, some handy stats about social media and lead generation and much more.
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