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B2B Lead Generation

B2B leads are the lifeblood of your business. They help to drive sales, boost revenue and elevate your brand. In a perfect world, you could send out a few emails, publish some social posts, and attract high-quality leads that beg you to take their money.

Unfortunately, the real world isn’t so simple.

Without the right B2B marketing strategy, your chances of getting qualified leads at a sustainable volume are low. That’s why you need to look at it from 30,000 feet. You need Altitude Marketing.

How does Altitude create a B2B lead generation strategy for clients?

Whether you’re starting from scratch or already have some pieces in place, you can trust Altitude to help you figure out what works – and what doesn’t. Here’s how we do it:

Step 1: Conduct market research
Step 2: Strategize
Step 3: Execute


At Altitude, we leverage various forms of B2B marketing to build a powerful lead generation strategy that reaps the results you deserve. Instead of working in silos, our team of experts works together to craft a multi-pronged approach that meets your potential clients where they’re at. Whether you have clients searching on Google, scrolling through LinkedIn or attending trade shows, we will put your brand front and center.

B2B Websites

Every brand needs a website – and a good one. You can expect every potential client to do their research before signing a contract or buying a product, and that includes looking up your website. Therefore, it’s essential that yours includes quality content and eye-catching visuals. Altitude can make that happen with our team of content writers and graphic designers.


When people search for your business online, do you show up in the search results? Search engine optimization (SEO) is a critical part of your B2B lead generation strategy, which is why you need a content-driven approach that puts your brand on the map. When you show up for the right keywords, you get the right kind of clients knocking at your door.

Digital Marketing

We leverage data-driven digital marketing and SEO strategies to get your brand in front of your dream clients. Using a combination of text and display ads for Google, LinkedIn and other promising platforms, we are able to increase website traffic, leads and brand visibility. The result? A high ROI.

Public Relations

A solid reputation is critical to acquiring high-quality leads, and public relations play a huge role. While we have mastered the art of the press release and earned media, we also understand the importance of ensuring that all your corporate communications and appearances align with your business goals. And that’s why you need Altitude to ensure all the wheels are turning in the same direction.

Content Marketing

Every company has a story to tell, and Altitude helps you do it. How? Through content marketing. Our team of writers crafts compelling tales about your brand in the form of blogs, articles and more. That way, your brand stands out from your competitors and entices prospects to become leads – and, ultimately, clients.

Graphic Design

There’s the saying, “A picture is worth a thousand words.” At Altitude, we like to say, “A graphic design is worth a hundred leads.” That’s why we emphasize the importance of solid graphics, fonts and so much more. And while we create beautiful designs, our end goal is to get you the results you deserve.

B2B Social Media

There’s more to social media than memes and emojis. When done well, social media can attract top prospects to your brand and get them to enter your lead funnel. Altitude’s social media specialists utilize LinkedIn, Twitter and other social media networks to target prospects with compelling content that boosts engagement and generates leads.

Trade Shows

No matter what industry you’re in, trade shows can serve as purposeful events that create promising leads. Whether the trade shows are in person, virtual or hybrid, you can count on Altitude to help you get the best results out of your investment. We do it all, from designing booth collateral to advertising on social networks. All with the goal of getting you leads.

Media Buying

As a full-service B2B media buying agency, Altitude will handle everything for you. We have pre-existing relationships in the life sciencesmanufacturing, and B2B software spaces to help bring your brand to the masses. Let us take care of the media kits and bidding so you can focus on turning the leads into customers.


Video continues to be an important medium for brands because it offers a user-friendly way to relay information and build your brand’s image. With Altitude, you can get top-quality videos and animated vignettes to tell your company’s story in a visual format. These videos can be used for digital marketing campaigns, trade show displays, sales presentations and your website to capture leads with ease.

We Bring in Big Leads for Big Brands


At Altitude, we have a solid grasp of inbound and outbound lead generation. Inbound is all about getting potential customers to come to you, while outbound involves reaching out to leads to get them interested in working with you. Through our integrated marketing approach, we’re able to hook the attention of prospects and reel them in.

No Cold Calling Here

Many lead gen firms will smile and dial until they’ve reached the end of the phone book. Altitude works differently. We want to build brands that last, so we focus on getting you real leads that are truly interested in your company. After all, your success is our success.

Quantity and Quality

Would you rather have thousands of random leads that have no interest in your company or hundreds of hyper-focused leads that want to work with you right away? At Altitude, our secret sauce is to generate the right leads, not just a lot of leads. By adopting a multi-channel approach, we’re able to highlight your company’s strengths and elevate your brand to build genuine relationships with prospects.

Let's Do This.

We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.