B2B Lead Generation
B2B leads are the lifeblood of your business. They help to drive sales, boost revenue and elevate your brand. In a perfect world, you could send out a few emails, publish some social posts, and attract high-quality leads that beg you to take their money.
Unfortunately, the real world isn’t so simple.
Without the right B2B marketing strategy, your chances of getting qualified leads at a sustainable volume are low. That’s why you need to look at it from 30,000 feet. You need Altitude Marketing.
How does Altitude create a B2B lead generation strategy for clients?
Whether you’re starting from scratch or already have some pieces in place, you can trust Altitude to help you figure out what works – and what doesn’t. Here’s how we do it:
Step 1: Conduct market research
Step 2: Strategize
Step 3: Execute
AN INTEGRATED APPROACH TO B2B LEAD GENERATION
At Altitude, we leverage various forms of B2B marketing to build a powerful lead generation strategy that reaps the results you deserve. Instead of working in silos, our team of experts works together to craft a multi-pronged approach that meets your potential clients where they’re at. Whether you have clients searching on Google, scrolling through LinkedIn or attending trade shows, we will put your brand front and center.
Every brand needs a website – and a good one. You can expect every potential client to do their research before signing a contract or buying a product, and that includes looking up your website. Therefore, it’s essential that yours includes quality content and eye-catching visuals. Altitude can make that happen with our team of content writers and graphic designers.
When people search for your business online, do you show up in the search results? Search engine optimization (SEO) is a critical part of your B2B lead generation strategy, which is why you need a content-driven approach that puts your brand on the map. When you show up for the right keywords, you get the right kind of clients knocking at your door.
We leverage data-driven digital marketing and SEO strategies to get your brand in front of your dream clients. Using a combination of text and display ads for Google, LinkedIn and other promising platforms, we are able to increase website traffic, leads and brand visibility. The result? A high ROI.
A solid reputation is critical to acquiring high-quality leads, and public relations play a huge role. While we have mastered the art of the press release and earned media, we also understand the importance of ensuring that all your corporate communications and appearances align with your business goals. And that’s why you need Altitude to ensure all the wheels are turning in the same direction.
Every company has a story to tell, and Altitude helps you do it. How? Through content marketing. Our team of writers crafts compelling tales about your brand in the form of blogs, articles and more. That way, your brand stands out from your competitors and entices prospects to become leads – and, ultimately, clients.
There’s the saying, “A picture is worth a thousand words.” At Altitude, we like to say, “A graphic design is worth a hundred leads.” That’s why we emphasize the importance of solid graphics, fonts and so much more. And while we create beautiful designs, our end goal is to get you the results you deserve.
B2B Social Media
There’s more to social media than memes and emojis. When done well, social media can attract top prospects to your brand and get them to enter your lead funnel. Altitude’s social media specialists utilize LinkedIn, Twitter and other social media networks to target prospects with compelling content that boosts engagement and generates leads.
No matter what industry you’re in, trade shows can serve as purposeful events that create promising leads. Whether the trade shows are in person, virtual or hybrid, you can count on Altitude to help you get the best results out of your investment. We do it all, from designing booth collateral to advertising on social networks. All with the goal of getting you leads.
As a full-service B2B media buying agency, Altitude will handle everything for you. We have pre-existing relationships in the life sciences, manufacturing, and B2B software spaces to help bring your brand to the masses. Let us take care of the media kits and bidding so you can focus on turning the leads into customers.
Video continues to be an important medium for brands because it offers a user-friendly way to relay information and build your brand’s image. With Altitude, you can get top-quality videos and animated vignettes to tell your company’s story in a visual format. These videos can be used for digital marketing campaigns, trade show displays, sales presentations and your website to capture leads with ease.
We Bring in Big Leads for Big Brands
Firma Clinical Research is the leading “patient-centric” CRO. Their unique mix of home health care and biostatistics solutions increase patient retention, ease recruitment efforts, and generally improve PX.
We have served as Firma’s outsourced marketing department for more than three years. We helped build and message the brand after it was formed through acquisition, and manage advertising, trade shows and conferences, and content marketing.
“Altitude has been my full-service marketing team since 2015 when I was CEO of Schulman IRB,” CEO Michael Woods said. “They were key in helping grow up the brand, professionalize our marketing and raise our visibility, so it was a no-brainer to partner with Altitude again when I started leading Firma Clinical Research. Today, they are a key part of our team – collaborative, dedicated, strategic, and insightful – and play a critical role raising awareness of our value to the market and supporting the sales team.”
Indiana-based Verista solves critical and complex business challenges from research to manufacturing to post-marketing with clarity and confidence.
We helped build the brand from scratch after the company was created from the merger of four firms. The result? A validation, verification and quality powerhouse, complete with resonant messaging and evocative visuals.
M-Star Simulations provides next-generation computational fluid dynamics software for drug development and research. Their cloud-based, GPU-native solution allows scientists to quickly accurately model mass transfer, multiphase fluid flow, and more.
We serve as M-Star’s outsourced marketing department, providing website development and a range of dynamic content offerings.
WuXi AppTec provides a broad range of of R&D and manufacturing services that enable global pharmaceutical and healthcare leaders to bring life-changing therapies and devices to market faster and safer than ever before. Altitude serves as the agency of record for WuXi AppTec’s drug development/lab testing and medical device practices.
Vizinex RFID provides custom asset tracking solutions to the medical device and healthcare spaces.
We have served as their outsourced marketing department for nearly a decade, providing a full suite of integrated marketing and technology services. The firm is growing rapidly, capitalizing on a sterling brand image and high visibility to increase its footprint in the life sciences and HC spaces.
Cognivia, formerly Tools4Patient, provides CROs, sponsors and sites with AI-powered solutions to minimize the effect of placebo response on clinical trials. Its Placebell solution creates a 14% increase in study power, and a 30% decrease in data variability.
We have served as Cognivia’s agency of record, providing a small internal team with content, digital strategy, earned media and more. We’ve helped the company refine its marketplace positioning and messaging, and have spearheaded several effective digital lead gen campaigns.
Copernicus Group (CGIRB) was a leader in independent ethical review services until its acquisition by Western IRB. The two companies form the core of what is now WCG IRB.
Altitude was instrumental in building CGIRB’s visibility and brand identity in the years leading up to the acquisition. We served as the company’s outsourced marketing department, providing content, public relations, strategy and more.
Schulman IRB was a leading provider of independent ethical review services until its merger with Chesapeake IRB. The two companies now form the core of Advarra, a top provider of IRB, IBC, research quality and compliance consulting services.
Altitude played a key role in refreshing the Schulman brand, firmly establishing the brand as an industry leader and setting the stage for acquisition. Schulman’s CEO, Michael Woods, later brought us back as the agency of record for Firma Clinical Research.
Vital Path was a pioneer enabling companies in the life sciences and other regulated industries, specializing in securely mapping, replicating and migrating metadata and content. Its solutions were particularly valued after M&A activity, when data systems and repositories needed to be unified, as well as when larger enterprises needed to migrate off legacy data systems.
Altitude served as the outsourced marketing department for four years, helping position the company as a trailblazer and helping thrust the term ECM (enterprise content management) into the life-sciences enterprise lexicon. After polishing the brand, codifying the positioning and sharpening the message, we took Vital Path to several key industry trade shows, with high-profile speaking engagements and can’t-miss trade show floor booths. Vital Path was soon acquired by Stelex, which in turn was bought by Xybion.
Health Market Science
Health Market Science was a leading supplier of high-quality data on health care professionals and medical claims in the U.S. Its solutions helped businesses and government entities improve compliance with federal, state and international regulations, reduce operational costs, and optimize market opportunities. Its data assets include a comprehensive provider database of healthcare practitioners (HCPs,) healthcare organizations (HCOs,) and their affiliations, as well as the largest medical claims warehouse in the industry.
Altitude served as the outsourced marketing department for two-plus years, up until HMS’ acquisition by LexisNexis. We supported the single-person internal marketing team with a full suite of strategic, creative, and public relations services, helping elevate the brand, raise visibility, and drive inquires through the web, email and trade shows.
Sitrof Technologies was a top IT consultant serving the life sciences space. The firm grew into a leader in the sector – particularly in ECM, document management and eTMF – before it was acquired by Dell EMC’s Healthcare and Life Sciences group.
Altitude served as Sitrof’s agency of record for five years, helping establish and grow the brand and capitalize on a foothold in the life sciences. We provided a full suite of integrated marketing services, including digital marketing, web development, content, public relations and social media, and spearheaded several award-winning campaigns.
Our favorite indicator of success? When two of Sitrof’s principals started new companies post-acquisition, both came back to us to serve as their outsourced marketing department.
Daelight Solutions, a Veeva Preferred Services Partner and a Generis Certified Partner, is an IT consultancy serving the clinical, regulatory, pharmacovigilance, quality and commercial spaces. They provide pharma, biotech and med device firms with a wide variety of services, including strategy, system migrations, implementation, and more.
Daelight was founded by Dan Wheeler – a former principal at Sitrof Technologies (acquired by Dell EMC). We served as Sitrof’s agency of record, setting the stage for the lucrative acquisition. When he started his new venture, Altitude was one of his first calls. We serve as Daelight’s outsourced marketing department, providing a full suite of integrated services to the growing company.
ZefSci provides service and preventative maintenance for all brands of laboratory chromatography equipment. Its global network of engineers allows labs to maximize uptime and make the most of their equipment investment.
We offer a wide variety of services to ZefSci, from a logo refresh and brand messaging to digital strategy and web development. With Altitude, the company is able to maintain and execute upon a nimble marketing strategy without investing in multiple FTEs.
Azzur Group provides a wide variety of consulting and staff augmentation services designed to help start, scale and sustain GxP organizations. The firm solves any number of problems for early-phase companies, including manufacturing capacity, lack of GxP expertise, systems and software, and physical space.
We provided Azzur with rich, data-based research solutions, improving their understanding of the marketplace, buyers and prospects.
RegCheck, a product of CRO Hurley Consulting Associates, is a secure, cloud-based platform for driving drug development from Pre-IND to NDA submission. We serve as the RegCheck marketing team, providing launch strategy, positioning, messaging, content, public relations and web development.
WE KNOW THE INS AND OUTS OF B2B LEAD GENERATION
At Altitude, we have a solid grasp of inbound and outbound lead generation. Inbound is all about getting potential customers to come to you, while outbound involves reaching out to leads to get them interested in working with you. Through our integrated marketing approach, we’re able to hook the attention of prospects and reel them in.
No Cold Calling Here
Many lead gen firms will smile and dial until they’ve reached the end of the phone book. Altitude works differently. We want to build brands that last, so we focus on getting you real leads that are truly interested in your company. After all, your success is our success.
Quantity and Quality
Would you rather have thousands of random leads that have no interest in your company or hundreds of hyper-focused leads that want to work with you right away? At Altitude, our secret sauce is to generate the right leads, not just a lot of leads. By adopting a multi-channel approach, we’re able to highlight your company’s strengths and elevate your brand to build genuine relationships with prospects.
Let’s Do This.
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.