B2B Lead Generation
B2B leads are the lifeblood of your business. They help to drive sales, boost revenue and elevate your brand. In a perfect world, you could send out a few emails, publish some social posts, and attract high-quality leads that beg you to take their money.
Unfortunately, the real world isn’t so simple.
Without the right B2B marketing strategy, your chances of getting qualified leads at a sustainable volume are low. That’s why you need to look at it from 30,000 feet. You need Altitude Marketing.
How does Altitude create a B2B lead generation strategy for clients?
Whether you’re starting from scratch or already have some pieces in place, you can trust Altitude to help you figure out what works – and what doesn’t. Here’s how we do it:
Step 1: Conduct market research
Step 2: Strategize
Step 3: Execute
AN INTEGRATED APPROACH TO B2B LEAD GENERATION
At Altitude, we leverage various forms of B2B marketing to build a powerful lead generation strategy that reaps the results you deserve. Instead of working in silos, our team of experts works together to craft a multi-pronged approach that meets your potential clients where they’re at. Whether you have clients searching on Google, scrolling through LinkedIn or attending trade shows, we will put your brand front and center.
Every brand needs a website – and a good one. You can expect every potential client to do their research before signing a contract or buying a product, and that includes looking up your website. Therefore, it’s essential that yours includes quality content and eye-catching visuals. Altitude can make that happen with our team of content writers and graphic designers.
When people search for your business online, do you show up in the search results? Search engine optimization (SEO) is a critical part of your B2B lead generation strategy, which is why you need a content-driven approach that puts your brand on the map. When you show up for the right keywords, you get the right kind of clients knocking at your door.
We leverage data-driven digital marketing and SEO strategies to get your brand in front of your dream clients. Using a combination of text and display ads for Google, LinkedIn and other promising platforms, we are able to increase website traffic, leads and brand visibility. The result? A high ROI.
A solid reputation is critical to acquiring high-quality leads, and public relations play a huge role. While we have mastered the art of the press release and earned media, we also understand the importance of ensuring that all your corporate communications and appearances align with your business goals. And that’s why you need Altitude to ensure all the wheels are turning in the same direction.
Every company has a story to tell, and Altitude helps you do it. How? Through content marketing. Our team of writers crafts compelling tales about your brand in the form of blogs, articles and more. That way, your brand stands out from your competitors and entices prospects to become leads – and, ultimately, clients.
There’s the saying, “A picture is worth a thousand words.” At Altitude, we like to say, “A graphic design is worth a hundred leads.” That’s why we emphasize the importance of solid graphics, fonts and so much more. And while we create beautiful designs, our end goal is to get you the results you deserve.
B2B Social Media
There’s more to social media than memes and emojis. When done well, social media can attract top prospects to your brand and get them to enter your lead funnel. Altitude’s social media specialists utilize LinkedIn, Twitter and other social media networks to target prospects with compelling content that boosts engagement and generates leads.
No matter what industry you’re in, trade shows can serve as purposeful events that create promising leads. Whether the trade shows are in person, virtual or hybrid, you can count on Altitude to help you get the best results out of your investment. We do it all, from designing booth collateral to advertising on social networks. All with the goal of getting you leads.
As a full-service B2B media buying agency, Altitude will handle everything for you. We have pre-existing relationships in the life sciences, manufacturing, and B2B software spaces to help bring your brand to the masses. Let us take care of the media kits and bidding so you can focus on turning the leads into customers.
Video continues to be an important medium for brands because it offers a user-friendly way to relay information and build your brand’s image. With Altitude, you can get top-quality videos and animated vignettes to tell your company’s story in a visual format. These videos can be used for digital marketing campaigns, trade show displays, sales presentations and your website to capture leads with ease.
We Bring in Big Leads for Big Brands
Firma Clinical Research is the leading “patient-centric” CRO. Their unique mix of home health care and biostatistics solutions increase patient retention, ease recruitment efforts, and generally improve PX.
We have served as Firma’s outsourced marketing department for more than three years. We helped build and message the brand after it was formed through acquisition, and manage advertising, trade shows and conferences, and content marketing.
“Altitude has been my full-service marketing team since 2015 when I was CEO of Schulman IRB,” CEO Michael Woods said. “They were key in helping grow up the brand, professionalize our marketing and raise our visibility, so it was a no-brainer to partner with Altitude again when I started leading Firma Clinical Research. Today, they are a key part of our team – collaborative, dedicated, strategic, and insightful – and play a critical role raising awareness of our value to the market and supporting the sales team.”
Indiana-based Verista solves critical and complex business challenges from research to manufacturing to post-marketing with clarity and confidence.
We helped build the brand from scratch after the company was created from the merger of four firms. The result? A validation, verification and quality powerhouse, complete with resonant messaging and evocative visuals.
M-Star Simulations provides next-generation computational fluid dynamics software for drug development and research. Their cloud-based, GPU-native solution allows scientists to quickly accurately model mass transfer, multiphase fluid flow, and more.
Altitude served as M-Star’s outsourced marketing department, providing website development and a range of dynamic content offerings.
WuXi AppTec provides a broad range of R&D and manufacturing services that enable global pharmaceutical and healthcare leaders to bring life-changing therapies and devices to market faster and safer than ever before. Altitude serves as the agency of record for WuXi AppTec’s drug development/lab testing and medical device practices.
Altitude is WuXi AppTec’s marketing partner for their medical device and drug development divisions, offering a range of services including digital advertising, organic SEO, website and conversion rate optimization, content production and distribution, marketing technology, email marketing, automation and more.
Vizinex RFID provides custom asset tracking solutions to the medical device and healthcare spaces.
We have served as their outsourced marketing department for nearly a decade, providing a full suite of integrated marketing and technology services. The firm is growing rapidly, capitalizing on a sterling brand image and high visibility to increase its footprint in the life sciences and HC spaces.
Cognivia, formerly Tools4Patient, provides CROs, sponsors and sites with AI-powered solutions to minimize the effect of placebo response on clinical trials. Its Placebell solution creates a 14% increase in study power, and a 30% decrease in data variability.
We have served as Cognivia’s agency of record, providing a small internal team with content, digital strategy, earned media and more. We’ve helped the company refine its marketplace positioning and messaging, and have spearheaded several effective digital lead gen campaigns.
Copernicus Group (CGIRB) was a leader in independent ethical review services until its acquisition by Western IRB. The two companies form the core of what is now WCG IRB.
Altitude was instrumental in building CGIRB’s visibility and brand identity in the years leading up to the acquisition. We served as the company’s outsourced marketing department, providing content, public relations, strategy and more.
Schulman IRB was a leading provider of independent ethical review services until its merger with Chesapeake IRB. The two companies now form the core of Advarra, a top provider of IRB, IBC, research quality and compliance consulting services.
Altitude played a key role in refreshing the Schulman brand, firmly establishing the brand as an industry leader and setting the stage for acquisition. Schulman’s CEO, Michael Woods, later brought us back as the agency of record for Firma Clinical Research.
Discovery Life Sciences
Discovery Life Sciences is the world’s largest biospecimen inventory and procurement network with preeminent multi-omic service laboratories to accelerate precision medicine programs.
As Discovery Life Science’s marketing partner, Altitude offers comprehensive support, including graphic design, website maintenance and management, on-page SEO, content writing, and backlinking. Additionally, Altitude is currently developing a brand-new website to enhance Discovery Life Science’s online presence.
Asahi Kasei Bioprocess
Asahi Kasei Bioprocess helps biologics manufacturers safely and efficiently produce medicines that patients can trust, by dependably supplying innovative yet exceptionally reliable bioprocess consumables, equipment and scientific support services.
Asahi Kasei needed a marketing partner with life science expertise who could increase visibility, drive brand awareness and generate needs in a niche market space. This is where Altitude came in.
As the marketing partner for Asahi Kasei Bioprocess, Altitude creates and launches multiple digital advertising campaigns, provides website maintenance and management, offers graphic design support, crafts content, implements on-page SEO, and delivers various other services.
Sitrof Technologies was a top IT consultant serving the life sciences space. The firm grew into a leader in the sector – particularly in ECM, document management and eTMF – before it was acquired by Dell EMC’s Healthcare and Life Sciences group.
Altitude served as Sitrof’s agency of record for five years, helping establish and grow the brand and capitalize on a foothold in the life sciences. We provided a full suite of integrated marketing services, including digital marketing, web development, content, public relations and social media, and spearheaded several award-winning campaigns.
Our favorite indicator of success? When two of Sitrof’s principals started new companies post-acquisition, both came back to us to serve as their outsourced marketing department.
Daelight Solutions, a Veeva Preferred Services Partner and a Generis Certified Partner, is an IT consultancy serving the clinical, regulatory, pharmacovigilance, quality and commercial spaces. They provide pharma, biotech and med device firms with a wide variety of services, including strategy, system migrations, implementation, and more.
Daelight was founded by Dan Wheeler – a former principal at Sitrof Technologies (acquired by Dell EMC). We served as Sitrof’s agency of record, setting the stage for the lucrative acquisition. When he started his new venture, Altitude was one of his first calls. We serve as Daelight’s outsourced marketing department, providing a full suite of integrated services to the growing company.
ZefSci provides service and preventative maintenance for all brands of laboratory chromatography equipment. Its global network of engineers allows labs to maximize uptime and make the most of their equipment investment.
We offer a wide variety of services to ZefSci, from brand messaging to digital strategy and website maintenance. With Altitude, the company maintains and executes upon a nimble marketing strategy without investing in multiple FTEs.
AutoGen is the leading provider of automated nucleic acid extraction equipment and sample preparation solutions that allow lab professionals to produce premier quality and value-added extraction results.
As AutoGen’s marketing partner, Altitude is producing SEO-focused content, updating the website and technical SEO, developing and executing campaigns, implementing email marketing and automation and creating graphics and social media content. These efforts aim to generate qualified leads.
LS CancerDiag is committed to reducing cancer mortality rates with a novel diagnostic method that reliably detects an inherited cancer-causing condition prior to cancer.
As LS CancerDiag’s partner, Altitude is strategically developing a new name and visual and verbal brand identity for LS CancerDiag, bringing the new brand to life on the web and helping communicate the launch of the new entity. In addition, Altitude continues with ongoing marketing efforts such as producing SEO-focused content, updating the website and technical SEO, developing and executing campaigns, implementing email marketing and automation and creating graphics and social media content.
WE KNOW THE INS AND OUTS OF B2B LEAD GENERATION
At Altitude, we have a solid grasp of inbound and outbound lead generation. Inbound is all about getting potential customers to come to you, while outbound involves reaching out to leads to get them interested in working with you. Through our integrated marketing approach, we’re able to hook the attention of prospects and reel them in.
No Cold Calling Here
Many lead gen firms will smile and dial until they’ve reached the end of the phone book. Altitude works differently. We want to build brands that last, so we focus on getting you real leads that are truly interested in your company. After all, your success is our success.
Quantity and Quality
Would you rather have thousands of random leads that have no interest in your company or hundreds of hyper-focused leads that want to work with you right away? At Altitude, our secret sauce is to generate the right leads, not just a lot of leads. By adopting a multi-channel approach, we’re able to highlight your company’s strengths and elevate your brand to build genuine relationships with prospects.
Let’s Do This.
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.