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B2B SEO & AEO Agency
Altitude is a globally recognized B2B SEO and AEO agency that drives website traffic, conversions, and revenue for companies in niche spaces with hard-to-reach buyers. For most of our global clients, organic visibility on Google, Bing, and AI-search platforms like ChatGPT, Perplexity, and Claude earns the most sustainable channel for long-term qualified lead generation. We’ve spent two decades building the methodologies and systems you need to win organic search. Even as your buyers migrate to AI-powered recommendation platforms, we deliver what matters most to attract the right buyers: valuable, specific content on technically sound websites.
We don't sound like most B2B SEO & AEO firms. That’s on purpose.
We’re not going to spend your time and dollars spewing jargon and showing you vanity metrics. Our only focus is getting you as many of the right leads as possible as fast as possible. That means combining expert knowledge of how SEO and AEO systems work with world-class content production, technical oversight and white-hat link-building strategies.
We don’t just want your website to be “SEO-friendly.” We want to turn your brand into an online expertise, experience, authority and trust powerhouse that dominates any algorithm or LLM.
Altitude's AEO approach for the B2B buying journey.
Buyers in the complex industries we serve already start their search with a high degree of insular knowledge. This means they are not using AI search platforms for education about a general category or product. They’re using these tools to compare and shortlist specific companies.
The good news? Earning visibility in these generative “buying guide” responses relies on most of the same principles as sound SEO best practices. Altitude’s AEO approach prioritizes three additional tactics.
Hyper-Specific Product and Solution Content
Instead of 101-level education blogs, we prioritize core sections on the site to directly address specific personas and provide transparent comparisons with competitors. This most accurately reflects how your buyers draft prompts, and the structure in which responses are delivered.
Structured, Machine-Readable Data
From proper schema markup to the addition of an lms.txt file at the site’s root, to pulling technical information out of image files or PDFs, we ensure there’s no friction when the robots want to read your website.
Quality, Third-Party Links from Industry Aggregators
These trusted resources (e.g., G2 for enterprise software, Thomasnet for industrial companies, or Biocompare for life sciences research and lab suppliers) consolidate valuable information in a single source, which means they are the easiest (and cheapest) place for LLMs to build a company shortlist first.
Our B2B SEO & AEO process is proven to get results.
If you run a business-to-business company, you’ve almost certainly gotten the emails and contact form submissions from search marketing companies.
“There’s a problem with your website!” or “We can triple your traffic overnight!”
Fly-by-night SEO agencies love to make all kinds of promises. Some can even deliver you traffic. But at the end of the day, it’s all smoke and mirrors.
Our B2B traditional and AI search process is different. It’s based around one very simple – but very tough to execute – philosophy: The only way to “win” digital visibility in a long-lasting way is to create and deliver the best content in the world for your visitors. That’s why we only hire the best writers and content producers, and pair them with real-world thought leaders and innovative technology.
We start with in-depth buyer personas that identify who we are talking to.
We then create detailed content maps to make sure we’re answering all their questions.
Once we have a strategy in place, we produce high-quality written, video and infographic content rapidly.
As we’re working, we monitor results day-by-day and keyword-by-keyword, and optimize constantly.
Our B2B SEO & AEO Specialties
We use long-tail SEO & E-E-A-T frameworks because they still matter for organic, inbound success.
Our SEO and AEO practice is built on the industry-accepted “long-tail” methodology. Basically, we start with the broadest keyword that reflects what you do – that’s the “head.” It’s probably pretty general (ours is “marketing agency”) and has a lot of search volume.
This has been compounded by AI search platforms, which allow for open-ended, hyper-specific prompts in natural language. Instead of simply searching for “best marketing agency,” for example, our prospects can include their job title, industry, marketing challenge, and ideal agency attributes
So, for our content strategy, we work our way down. “Body” keywords are still relatively popular, but more specific than head keywords. And finally, there are “long-tail” keywords. These are hyper-specific queries and questions that your audience has.
If we answer enough questions and give enough valuable information to your audience, you’ll eventually build up the reputation (Google calls this E-E-A-T) to be treated as a trusted source for body and head keywords.
Once you’re a trusted source, Google and AI search platforms will send you traffic regularly.
In short, success in the right (i.e., specific) places in traditional SEO translates to success on AI search platforms.
Altitude's SEO & AEO success in the real world.
When you work with a marketing agency, you should really only care about one thing–results. That’s why, when you partner with Altitude, we provide actionable and marketing-attributable data in a customized dashboard so you always know how our tactics benefit your bottom line.
When you’re looking for SEO and AEO strategies that gain Altitude, we’re ready to climb with you. These companies did. Read our case studies to see how we transformed their business.
What does sustainable SEO & AEO success look like?
Our analytics team takes a holistic view of your digital visibility. It’s not enough to say how many organic clicks you got, or how many keywords you rank for.
Instead, we need to look at how your site is ranking for the search intent of the users you want. That means diving deep into data sources like Google Search Console and our own SEO and AEO analytics platforms to see how users are behaving before they even hit your site.
You’ll hear us talk a lot about impressions, search intent, organic CTR and guest blogging opportunities. Basically, it’s our job to look beyond the numbers and help you figure out – and execute – a plan that will succeed for years to come. We won’t just get you traffic. We’ll transform your online presence and dominate the competition.
Beware of cheap B2B SEO & AEO service providers.
Beware of low-cost, fly-by-night providers offering to “SEO” your site for a few hundred bucks. They might give you some ephemeral results, but you’ll suffer from Google algorithm penalties and manual actions, and a poor user experience in the long run.
Really, all cheap search marketing companies do is try to trick the search engines. Obviously, this isn’t sustainable.
Established B2B SEO and AEO agencies like Altitude work on retainer agreements. That means a defined scope of work each month for a flat fee. For the agency, that means defined marching orders and clear goals. For you, the client, it means knowing what to expect and a known budget item.
Building organic visibility isn’t always fast. It’s a long-term play. But given the time and respect it deserves, it can transform your business.
What does B2B search and answer engine optimization cost?
It’s hard to say exactly what an SEO and AEO engagement costs, since every client is unique. But Altitude is a world-class business-to-business search and answer engine optimization company that delivers:
- More qualified search impressions
- High-quality clicks from real prospects, not bots
- Link-worthy content that builds your reputation and authority
- A better reputation for your brand
- A steady, sustainable stream of high-quality leads for your sales team
Our proven methodology isn’t a quick fix like some offer. It won’t be $500/month. We turn your brand into a content machine, pumping out answers to questions and making you the No. 1 source of information when a prospect needs help.
We love Altitude; one of the best decisions we made. They have helped us grow us over 200% through digital marketing and online presence.
Lydia ZelleB2B SEO & AEO FAQs
What is the difference between SEO and AI search optimization?
Traditional SEO focuses on ranking in Google’s search results — the top blue links. AI search optimization (also called GEO, Generative Engine Optimization) focuses on getting your brand cited, recommended, or named by AI-powered platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The two are deeply related — the same content quality and authority signals that drive SEO success are foundational to AI visibility — but AEO adds a distinct set of strategies around content structure, entity optimization, and earned media distribution.
How do I get my company cited in ChatGPT or Perplexity?
AI models cite sources that they’ve encountered frequently, from authoritative origins, that clearly answer specific questions. To earn AI citations, you need: (1) high-quality content that answers the questions your buyers are asking, (2) a strong backlink profile and a broad footprint of mentions across reputable publications, (3) clear semantic structure that makes it easy for AI crawlers to parse your content, and (4) technical implementation like schema markup and an llms.txt file that signals how your content should be interpreted. Altitude builds all four into every AI search engagement.
Does traditional SEO still matter in 2026?
Absolutely — and the data backs it up. Total search usage (combining traditional search engines and AI platforms) has grown 26% worldwide since 2025. AI search isn’t replacing Google; it’s expanding the total search landscape. The best content strategy wins on both fronts: the same E-E-A-T signals, expert-driven content, and authority-building that rank you in Google are the same signals that get you cited in AI answers. Traditional SEO is the foundation. AEO is the next layer.
What is Answer Engine Optimization (AEO)?
AEO is the practice of optimizing your content and digital presence to appear in AI-generated answers and responses — not just traditional search engine results pages. As platforms like ChatGPT, Perplexity, and Google AI Overviews become primary research tools for B2B buyers, AEO ensures your brand is visible, trusted, and cited in those environments. It includes content structuring, entity optimization, schema markup, earned media strategy, and AI citation monitoring.
How does Altitude measure AI search performance?
Unlike traditional SEO analytics, it is not possible to monitor or quantify real-time citation in responses from AEO engines, since each prompt and response is authored on the fly. Altitude relies on three main sources to provide the most accurate picture of AEO success. 1) Our internal SEO analytics tooling: where you rank in traditional search algorithms translates into the types of prompts in which you should be cited. 2) Templated prompt tracking: We draft a series of prompts based on persona research, then execute them at regular intervals to capture citations and track changes over time (Note: This is the method all AEO analytics tools like Profound use). 3: Traffic attribution from AI sources: This is the most accurate way to gauge your AEO success. If prospects arrive at your website from AI platforms, it means you are appearing in answers.
Do B2B companies in niche industries show up in AI search?
Yes — and in many ways, niche B2B brands have an advantage. AI models are hungry for authoritative, specific answers to technical questions. If you’re the leading source of expert content in your category — life sciences, specialty chemicals, industrial technology, B2B SaaS — there’s far less competition for AI citations than there is in broad consumer categories. This is a window of opportunity, and it’s open right now.
Ready to work with the B2B SEO and AEO experts?
We help leading business-to-business brands hit their marketing and sales goals. Get in touch to learn what Altitude Marketing can do for your B2B company.
Altitude has become a valuable marketing partner helping us drive a sustained 20% business growth. Fine tuning the brand message, optimizing search, creating content that supports a leadership position, building awareness and driving new prospects to our website have brought ZefSci into the digital marketing era, delivering results for our business.
Rick Carberry, Director of Marketing ZefSci