We realize the goal of a business is not to just have a great-looking website, but to have a website that generates sales or leads continuously. The key to this is targeted traffic that is conditioned to be interested in your product or service.
Search Engine Optimization (SEO)
Of course you want search-engine traffic, as this usually speaks to your relevance and credibility to a user. We carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content authority and engagement metrics and you need an agency equipped to show you the way.
Search Engine Marketing (SEM)
The broader category of search engine marketing applies to our strategies for search Pay Per Click (PPC) marketing, Contextual Text Link CPC, Tier 2 and Tier 3 Search Engine PPC. This marketing does not perform in a silo, and we integrate the resulting data with all other marketing plans. SEM informs our SEO program, our conversion funnel system, and our audience targeting parameters.
Our proprietary data-mining tools allow us to predict keyword performance across multiple marketing channels. We can test, analyze, and iterate rapidly in our SEM programs, allowing us to optimize faster. There is no set-and-forget here.
If you are waiting for a smarter program of integrated SEO and SEM, then you should speak with us.