The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

Marketing Strategy

7 A/B Testing Strategies that Drive B2B Marketing Success

January 21, 2025

Industry Insights

Digital Marketing in the Chemical Industry: Trends and Strategies for 2025

January 21, 2025

Marketing Strategy

8 Tips to Optimize LinkedIn for B2B Success

January 21, 2025

Content Marketing

Top 11 B2B Content Marketing Trends for 2025

January 6, 2025

| 5 minute read

SEO, Website

Color Contrast in Web Design: How to Stay Accessible (WCAG 2.1)

January 6, 2025

SEO

SEO for Manufacturers: 2025 Industrial Company Guide

January 6, 2025

| 4 minute read

Marketing Strategy

What Is B2B Marketing? Four Ways It’s Different From B2C

January 6, 2025

How to Pick the Right Yoast Focus Keyphrase

January 6, 2025

Marketing Strategy

B2B Manufacturing Marketing Strategy: How to Stand Out

January 6, 2025

| 9 minute read

Marketing Strategy

What Is Life Science Marketing? Challenges & Tips

January 6, 2025

| 5 minute read

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