Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, is pleased to announce that Jeff Kotran has joined the team as director, content marketing.
Kotran, who has an MBA in marketing from Fairfield University, will lead Altitude’s content marketing team by continuously reinforcing the connection between messaging, strategy and conversion goals – with creative, data-driven content at the frontline. His joining the team further emphasizes Altitude’s dedication to delivering a wholistic and integrated strategy to clients.
“Content has always been at the epicenter of how we drive meaningful results for our cilents,” said Altitude President Andrew Stanten. “Jeff’s leadership, content development, analytical, and critical thinking skills make him the perfect fit for this role.”
Altitude is also pleased to announce it has hired Claire Herndon as content marketing coordinator. In this newly added role, Herndon will be responsible for a wide variety of tasks relating to content generation and distribution.
“We are thrilled to welcome Claire to Team Altitude,” said Stanten. “Her internship with our PR, social media and events team this past summer provided a first-hand view of her incredible intellect, work ethic and creativity – traits that will bring tremendous benefits to our clients”
Herndon graduated from Lehigh University in May 2018 with a Bachelor of Science in marketing and finance, and a minor in creative writing.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C.