Effective communication is the cornerstone of any successful business. In B2B marketing, that means presenting compelling, informative B2B sales content to engage with potential clients and earn their trust.
With so many different types of content, choosing the right content that resonates with your target audience can be a challenge. Do you need help generating effective content for your B2B sales campaign? You’re in the right place. This post will explore the ten types of content B2B sales pros must master to stay ahead of the competition and win leads.
10 Types of B2B Sales Content for 2024
- Case Studies
- Videos
- One-pages
- Email Campaigns
- Sales Deck
- Ebooks
- Infographics
- Client Testimonials
- Interactive Content
- Social Media Post
#1. Case Studies
Chances are, prospects have already asked you to send them case studies. Case studies are an excellent tool for B2B companies because they showcase how clients have benefited from your product or service. Case studies establish authority and credibility for your company.
Start with the story. Why did the client come to you? What problem were they facing? Then, highlight how your team helped. What efforts did you bring forward? End with some results. These results should be measurable in data or percentage changes. Finally, conclude with what your team learned and your client gained from the partnership. Building a case study will help build trust with potential leads.
#2. Videos
Videos are an excellent option for those looking for more engaging content. They are ideal for conveying complex information in an appealing format. B2B videos include company overviews, explainer videos, webinars, and product demos. They give prospects a chance to see your product or service in action. Videos can be an invaluable tool for building trust and generating leads. These videos can also be repurposed as social posts and emailed to prospects.
#3. One-pagers
One-pagers provide bite-sized information about your product or service. These are great for your prospect to take back to their team during meetings with decision-makers. One-pagers can also be distributed at events or emailed as a follow-up to a meeting. Your one-pagers should highlight what your product or service can bring to the table. It’s like a sales pitch on paper. It should highlight the most important information you want your prospect to walk away with. These one pages should be in an interactive PDF format so they can be printed or digitally viewed.
#4. Email Marketing
Email marketing helps you communicate with potential prospects during the sales process. By using effective messaging and targeting strategies, email campaigns can provide valuable information to prospects. The good news is that there’s a way to automate this process. You can use tools like ActiveCampaign and HubSpot to automate your emails. You can schedule emails to send to the right people at the right time. This makes your emails more personal and saves your team time.
#5. Sales Decks
Sales decks are a powerful tool for sales professionals. You can build sales decks on Google Slides or even Figma. They provide potential leads with all the information they need to purchase your product or service. Sales decks should be personable and concise, focus on the value of your product or service, and include proof points. Your sales deck may seem like a small piece of your sales process, but it can make or break a sale. Focus on making it engaging and relevant to your audience’s needs and concerns.
#6. Ebooks
Ebooks are great for sharing detailed information on a topic. They get prospects interested, educate them, and keep them engaged. Ebooks can also be gated. Gated means that when you offer an ebook, people must give their contact details to get it. Gating might seem exclusive, but it’s a way to grow your list of potential leads. This list is a good start for keeping in touch and sharing more information throughout the sales process.
#7. Infographics
Infographics are visuals that share complicated info easily. They’re great when you have lots of data but want to avoid drowning prospects in text. Infographics should showcase what you’re selling. You can use them in presentations, send them to prospects and add them to your collateral. By using infographics, your sales team can change how they talk about their product or service by using infographics. Infographics make information easier to understand and remember, and not to mention, they’re cool to look at. It’s not just about simplifying data; it’s about making sales talk powerful.
#8. Client Testimonials
The best way to make prospects trust you is by showing them happy words from your satisfied clients. These words can come in different shapes—like videos, direct quotes, or ratings. They’re super important because they prove how valuable your team is, how much people trust you, and how reliable you can be. They make customers feel good about choosing you and add that personal touch to your sales conversations.
#9. Interactive Content
Interactive content is an innovative way to engage potential leads. Interactive content includes quizzes, assessments, polls, surveys and more. This type of content provides instant feedback to the user, which is engaging and increases their chances of converting into a lead. You can also set up interactive content so it collects user information. Collecting their information is important so you can follow up and nurture the relationship.
#10. Social Media
Social media is like an open door for businesses, especially LinkedIn. Most of your social content should highlight your company and what you offer. They should educate users. If users like what they like, comment or share the post. At that point, you can follow up with them based on their response.
Your team should also use social media to network with other business professionals. You never know who you will come across and who might need your product or service. Sometimes, it takes networking and exploring the relationship before being introduced to their need. Even if it doesn’t turn into an immediate sale, networking and making connections is important for any opportunities that may come down the road. Using social media helps you and your sales team build relationships. This means a more extensive network of potential prospects and opportunities.
Conclusion: Having B2B Sales Content Is Important
Having content for your sales team is essential to gain traction with potential leads. Knowing which content types and how to use them can be the difference between winning and losing a sale. B2B businesses must remain inventive and agile to keep up with their competition. The ten types of content outlined in this post provide a strong starting point for businesses looking to enhance their sales content.
