Types of B2B Content Your Buyers Will Love (At Different Stages of the Game)
Learn what types of B2B content buyers will love to read at three different stages of the buyer’s journey.
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Posts by Claire Brucher
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5 Building Blocks of an Awesome B2B Content Strategy
Here’s how to create (and execute) a successful B2B content strategy that builds awareness, website traffic and leads.
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Top 6 Expert SEO-Friendly Content Writing Tips
Don’t get enough traffic? You’re probably doing SEO wrong. Here are six tips for SEO-friendly content writing that will thrill users.
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B2B PR Writing: 10 Ways to Land More Pitches
B2B PR writing has its own set of rules. Here are 10 essential elements to keep in mind as you put together an earned media placement.
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7 B2B Content Marketing KPIs You Should Be Tracking
Want a better understanding of your marketing effectiveness? Be sure to look at these seven B2B content marketing KPIs every day.
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B2B Email Analytics: Reading Your Report the Right Way
To know what is or isn’t working, keep an eye on your B2B email analytics. Follow these 3 steps to unlock insights in your reports.
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3 Types of B2B Emails You Should Be Sending in 2021
It’s one thing to send stuff. It’s another to send effective B2B emails. Here are the 3 types to use, and how to make them awesome.
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How to Be a Publisher on HARO [Get Expert Content]
Every PR professional uses HARO as a source. But if you run a popular blog, you can be a publisher, too. It’s a great way to get expert content.
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Onboarding a New Marketing Agency
So you’ve chosen a new B2B marketing agency. Great! Here’s what to expect in the onboarding and discovery process.
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What Is Domain Authority 2.0? What the Moz SEO Update Means
Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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2019 B2B SEO Strategies: What to Stop, Keep Doing & Start
What you need to start, stop and keep doing to dominate organic search rankings in 2019.
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