The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

Content Marketing

What B2B Marketers Need to Know When Using Generative AI in Content

November 3, 2025

Just how big is Google?

October 18, 2010

Branding

Gap logo repeal: Publicity stunt or branding fail?

October 13, 2010

Pain Is the Greatest Teacher

October 5, 2010

Recipe for Entrepreneurial Success

September 15, 2010

SEO is the New Wild, Wild West

August 30, 2010

Altitude Marketing, Internship

Intern Corner: My Summer from 30,000 feet

August 17, 2010

Mini disaster shines a light on what makes small business special

July 30, 2010

Don’t let the tail wag the dog

July 26, 2010

Great Customer Experience Defines the Brand

July 15, 2010

Trending Articles

What (little) we know about the state of advertising on ChatGPT

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Why Cold Outreach Works in High-Consideration, Complex Industries

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