Explore:
When handling customer complaints, pawning them off on another involved company only furthers the frustration. For any company – big or small, local or global, B2B or B2C – customer service is the ultimate marketing tool.
Read More
Building a strong brand is an important aspect of your company and is a multi-step process. Developing a “Brand Messaging Toolkit” can help.
Read MoreAs the world’s largest professional network on the Internet, LinkedIn hasn’t gained the popularity of it’s better known social peers (Facebook and Twitter). Yet, despite this fact, LinkedIn has more than 90 million members in over 200 countries and territories. Given the significance of its reach and focus, it makes LinkedIn an essential business networking
Read MoreIf you haven’t created your Facebook vanity URL for your brand/company page you’re making it more difficult to find and interact with your business. Here’s how to do it in a few easy steps. One of the most important things that you can do for your business is to establish a number of social media
Read MoreThe reasons behind the Gap logo repeal may never be revealed, but I have my opinion. So here goes: Publicity stunt is highly unlikely. Companies change their logos all the time. Rarely do they engage their customers in the discussion. It’s typically internal and driven by creative types. The difference here is the emergence of
Read More