Can You Generate B2B Leads on Twitter?
Tweet and they’ll come, right? It’s not that simple. You CAN generate B2B leads on Twitter … but only if you know how to play the game.
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Social Media Blog Images: Make it Look Good on Every Network
How to tell Twitter, Facebook and LinkedIn EXACTLY what image to show with your blog post.
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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Avoiding the Media Circus: Crisis Communications 101
The question isn’t if crisis will hit; the question is when will it hit … and is your business prepared?
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7 Reasons Your Intern Shouldn’t Run Your Social Media
While we believe that interns can support the overall social media effort once a strategy is put into place, we advise against giving them the reins without proper guidance and a whole lot of oversight.
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5 Reasons Why Social Media Is No Longer Optional
During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. Let’s look at a few needles social media has been known to move for companies.
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Google: A Case Study in the Defense of the Brand Statement
If there’s one thing that bothers me more than anything else in this era of social media quick takes, it’s the idea of throwing criticism around without need for further explaining one’s point of view.
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Social Media: On the Search for the Solution That’s Just Right
By now, it’s pretty evident that social media is not just a nice-to-have strategy for businesses. Research has shown again and again that brands should be using social media to amplify and support brand awareness efforts.
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Mediabistro Social Media Certificate Course: My Top 6 Takeaways
Even in the ever-changing landscape of social media, there are a few rules that stand the test of time.
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Social Media’s Role in Clinical Research
Altitude reflects on this year’s DIA conference and highlights key takeaways on social media.
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Customer Service … in 140 Characters or Less
Nothing is more important to a brand and bottom line than keeping customers happy. And, thanks to the advent of social media, consumers are becoming more demanding than ever, expecting answers and solutions right here, right now.
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Never Underestimate the Power of Social Media for Customer Service
Article after article is written about companies’ social media faux pas and the power of turning off customers. But social media can be used for good, too.
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