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Now more than ever, there’s one question clients are asking us here at Altitude: “What should we do about social media?” Like almost every query we field, there’s no one right answer. But there is a wrong one. Ignoring it. Some business people still think of social media marketing as child’s play rather than a serious tool.
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Even if you live in a mud hut in northern Greenland, you’ve heard all about the impact that social media can have on your business marketing. And that’s exactly why I’m not going to talk about it. Instead, I’d like to point out a growing trend—the use of social media as a customer service venue.
Read MoreEvery week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers. This week we take a look at Building an SEO
Read MoreThis week we take a look at 10 Ugly SEO Tools that Actually Rock, Google Acquires Zagat, the 3 Myths of Social Media and much more.
Read MoreThis week we’re going to dive into the seven deadly sins of PPC, the ultimate cheat sheet for mastering LinkedIn, 5 tips to place successful Facebook ads, and much more.
Read MoreFor most mid-sized to large business, incorporating social media into your marketing and customer-service mix is no longer an option—it’s expected. Social media provides businesses with a great way to listen to and engage with customers and provide timely and relevant updates. Image Credit: NASA In fact, it doesn’t have to be used at all
Read MoreEvery week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers. SEO Optimizing Your Google Places Listing in 10 Steps
Read MoreEvery week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers. SEO SEO Copywriting Tips: Optimizing For Multiple Keywords On
Read MoreThis week we are going to look into what the change of new domain structures could mean for SEO, why companies are afraid of social media, the 5 legal guides every blogger should read and much more.
Read MoreThis week we are going to explore the ABCs of mobile marketing, the 4 big social media mistakes SMBs make, some handy stats about social media and lead generation and much more.
Read MoreThe recent spate of “social media gone wild” stories—like the Weiner-gate circus or the firing of the social media specialist at the Lehigh Valley Economic Development Corp.—has companies contacting me at a fever pitch trying to get a grip on social media. Business leaders want to understand it, and they want a policy in place
Read MoreA few days have passed since we returned from our annual corporate retreat, and I’m still riding high on getting the opportunity to help crew the 74-foot Schooner Woodwind with Team Altitude. This year we chose sailing as our team-building activity. Because we’re going through an incredible period of growth and corporate evolution, we wanted
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