How Much Should You Spend on Digital Ads?
How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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How to Set a B2B Marketing Budget That Works For You
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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How to Launch a B2B Product: 8 Steps to Success
Learn how to launch a B2B product in eight steps. Whether you’re almost at launch day or still in R&D mode, you need to read this post.
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Metrics vs. Dimensions: Using Them in Google Data Studio
Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
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Ultimate Guide to Lead to Revenue Tracking for Marketers
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
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Should My Website Be Mobile Friendly? (Yes, it Should.)
Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
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How to Use Hidden Fields in Gravity Forms to Enrich Submission Data
Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
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Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?
Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.
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How to Start a B2B Content Marketing Program
It takes time and effort to start a B2B content marketing program, but when done right, it can have a significant impact on your bottom line. Here’s how.
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Build a Marketing Dashboard in Google Data Studio (w/ Videos)
A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.
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You’re Ready to Go Global…But Is Your Website? 6 Steps to Smart Website Localization
Taking your business global is exciting … and a little intimidating. Here’s how to ensure your 24/7 business card — your website — ensures a positive first impression.
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Website Lessons from LEGO: Never Stop Building
Just because you’ve built something great, that doesn’t mean you stop building. Creativity – and success – is about finding new ways to improve and adapt.
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