B2B Competitive Analysis: 14 Metrics to See How You Stack Up
Learn how to identify gaps and opportunity in the marketplace with our guide to running a B2B competitive analysis.
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Posts by Amanda Kimble-Evans
We’re on the Chief Marketer 200 List of the Top U.S. Marketing Agencies
A bit of self-promotion among our normal tips and hints: Altitude is on the 2020 Chief Marketer 200.
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B2B Trade Show Checklist: It’s Not a One-Night Stand
Like romance, it’s easy to get swept away in the details of boothing at all the usual trade shows. But focusing solely the trade show event itself is a big mistake. Just because you build it, doesn’t mean they’ll come. A trade show is a catalyst — and should align with your forward vision.
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Where Are They Now? CGIRB
With one case study and lots of leg work, Altitude positioned Copernicus Group IRB as an early adopter of technology and generating lift that would help the company rise above their competitors and realize their ultimate goal—acquisition.
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Writing About Technology: Bring Your Sexy Back
Writing about technology is entirely different than technical writing. Here’s how to get intimate with the technology your company offers to effectively to get your audience to act.
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