How to Set a B2B Marketing Budget That Works For You
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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Marketing Data
How to Run a B2B Marketing Campaign That Gets Results
Learn the seven essential steps to running B2B marketing campaigns that engage prospects and drive qualified leads.
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Metrics vs. Dimensions: Using Them in Google Data Studio
Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
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Ultimate Guide to Lead to Revenue Tracking for Marketers
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
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Should My Website Be Mobile Friendly? (Yes, it Should.)
Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
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Where Are They Now? Former Altitude Intern Susan Jensen
Susan Jensen reflects on the experience, opportunities and marketing foundation she gained while interning at Altitude, shaping her professional career.
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How to Use Hidden Fields in Gravity Forms to Enrich Submission Data
Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
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How to Start a B2B Content Marketing Program
It takes time and effort to start a B2B content marketing program, but when done right, it can have a significant impact on your bottom line. Here’s how.
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Build a Marketing Dashboard in Google Data Studio (w/ Videos)
A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.
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EU Marketing Rules: Google’s $5B Fine & Its Impact on Digital Marketers
The EU is threatening to hit Google with a $5 billion fine. Here’s the impact for EU marketing rules, GDPR and digital advertising.
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Marketing Data Visualization: Lessons from the All-Star Game
Learn how and when to use bar chart, time series and area charts in your marketing data visualization efforts.
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GDPR One Week In: A Marketer’s Guide
The GDPR era in Europe began a week ago. Are you doing enough to ensure your marketing efforts will stay compliant going forward?
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