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Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
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B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.
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How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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Learn the seven essential steps to running B2B marketing campaigns that engage prospects and drive qualified leads.
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Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
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Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
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Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
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Susan Jensen reflects on the experience, opportunities and marketing foundation she gained while interning at Altitude, shaping her professional career.
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Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
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