How To Create a Data-Driven B2B Marketing Strategy
Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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Marketing Data
B2B Email Analytics: Reading Your Report the Right Way
To know what is or isn’t working, keep an eye on your B2B email analytics. Follow these 3 steps to unlock insights in your reports.
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Is My Company Covered By CCPA?
Welcome to 2020 … and a whole new set of internet privacy regulations. The California Consumer Privacy Act is here, and you’re probably wondering what it means for you. So, is your company covered by CCPA?
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CCPA for B2B Companies: What You Need to Know
California’s answer to the GDPR is coming. Here’s what marketers need to know about the CCPA. (And no, B2B companies are not totally exempt.)
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Getting Started with Unbounce: A Guide for Beginners & Experts
So you’ve purchased an Unbounce subscription. Congratulations! You now have the best landing page builder on the planet. Here’s a guide to getting started – and getting your first leads.
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Can I See Who Visits My Website? (No … But You Can Come Close)
Every marketer would love to be able to see who visits their website. That’s not realistic. But there ARE ways to get some data.
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What’s Your Biggest B2B Marketing Challenge in 2019?
We asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
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Best Practices for Google Analytics Naming Conventions
Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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How to Set Up Google Analytics: Start to Finish in 30 Minutes
To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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How to Set Up Site Search Tracking in Google Analytics
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site [...]
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2019 B2B Marketing Strategies: 5 Trends to Focus On
B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.
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How Much Should You Spend on Digital Ads?
How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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