How To Create a Data-Driven B2B Marketing Strategy
Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
Read MoreTo know what is or isn’t working, keep an eye on your B2B email analytics. Follow these 3 steps to unlock insights in your reports.
Read MoreWelcome to 2020 … and a whole new set of internet privacy regulations. The California Consumer Privacy Act is here, and you’re probably wondering what it means for you. So, is your company covered by CCPA?
Read MoreCalifornia’s answer to the GDPR is coming. Here’s what marketers need to know about the CCPA. (And no, B2B companies are not totally exempt.)
Read MoreSo you’ve purchased an Unbounce subscription. Congratulations! You now have the best landing page builder on the planet. Here’s a guide to getting started – and getting your first leads.
Read MoreEvery marketer would love to be able to see who visits their website. That’s not realistic. But there ARE ways to get some data.
Read MoreWe asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
Read MoreGoogle Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
Read MoreTo accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
Read MoreEvery B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site [...]
Read MoreB2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.
Read MoreHow much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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