Can I See Who Visits My Website? (No … But You Can Come Close)
Every marketer would love to be able to see who visits their website. That’s not realistic. But there ARE ways to get some data.
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Marketing Data
What’s Your Biggest B2B Marketing Challenge in 2019?
We asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
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Best Practices for Google Analytics Naming Conventions
Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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How to Set Up Google Analytics: Start to Finish in 30 Minutes
To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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How to Set Up Site Search Tracking in Google Analytics
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
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2019 B2B Marketing Strategies: 5 Trends to Focus On
B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.
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How Much Should You Spend on Digital Ads?
How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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How to Set a B2B Marketing Budget That Works For You
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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How to Run a B2B Marketing Campaign That Gets Results
Learn the seven essential steps to running B2B marketing campaigns that engage prospects and drive qualified leads.
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Metrics vs. Dimensions: Using Them in Google Data Studio
Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
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Ultimate Guide to Lead to Revenue Tracking for Marketers
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
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Should My Website Be Mobile Friendly? (Yes, it Should.)
Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
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