Adam Smartschan

How to Use Hidden Fields in Gravity Forms to Enrich Submission Data

How to Use Hidden Fields in Gravity Forms to Enrich Submission Data

Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase…

6 years ago

Build a Marketing Dashboard in Google Data Studio (w/ Videos)

A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.

6 years ago

Google Chrome Ad Blocker for Marketers: Should We Panic?

Google updated its rules again and its target this time is ads. Find out if you should be worried and…

6 years ago

EU Marketing Rules: Google’s $5B Fine & Its Impact on Digital Marketers

The EU is threatening to hit Google with a $5 billion fine. Here's the impact for EU marketing rules, GDPR…

6 years ago

Marketing Data Visualization: Lessons from the All-Star Game

Learn how and when to use bar chart, time series and area charts in your marketing data visualization efforts.

6 years ago

GDPR One Week In: A Marketer’s Guide

The GDPR era in Europe began a week ago. Are you doing enough to ensure your marketing efforts will stay…

6 years ago

Picking the Right Marketing Automation Platform

There are quite literally hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started…

8 years ago

Marketing Automation Mistake 5: Overcomplicating Things

A shiny new marketing automation platform is a heck of a toy. But be cautious; if you take things too…

8 years ago

Marketing Automation Mistake 4: Not Coordinating with Sales

No matter how efficient your processes and seemingly effective your inbound marketing efforts, if they’re not providing useful data and…

8 years ago

Marketing Automation Pricing: Just Enough & Not Too Much

In this installment of our series on common marketing automation mistakes, we look at how to avoid an incredibly common…

8 years ago