Month: September 2010

Social Media Feedback Don't Stick Your Head in the Sand

Social Media Feedback: Don’t Stick Your Head in the Sand

When Zappos.com messed up our summer intern Alex’s cleat order a few days before his big tournament, he was seething. Rather than punch his way through a voicemail tree, he Tweeted his frustration. Passive-aggressive customer, 21st Century style? Not at all. And by understanding the power of social media, Zappos was all over it. Publicly. […]

Written by on September 30, 2010

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Recipe for Entrepreneurial Success

Start-up companies don’t become booming businesses overnight. Strategies take time to plan and execute, and must be bolstered by a strong marketing foundation and an effective, sustainable approach to communications. Altitude Marketing has the secret recipe for entrepreneurial success and more proof that it works. Before joining the Altitude Marketing team, I ran Kestrel Communications, […]

Written by on September 15, 2010