I’ve been told many times from many people how essential it is to get your feet wet before graduation. As a senior marketing major (with a minor in management) at Bloomsburg University, I needed an internship that would prepare me for my future – a future that will begin in May 2014 when I graduate.
Even though we live in the information age, we all know that it’s easy to become frustrated or turned off when presented with too many options and too much information. Marketing efforts that include too many elements, too much information or stray outside the brand’s perimeters is bound to cause consumer confusion and frustration.
I thought I’d be stressed out, but I slept like a baby, knowing that we had properly prepared and transitioned tasks over the two to three months prior to my departure and the world would not come to a screeching halt if I wasn’t in the office…
Article after article is written about companies’ social media faux pas and the power of turning off customers. But social media can be used for good, too.
We’ve heard a lot about Big Data. But what does it mean in the advertising and marketing world?
Businesses have to overcome more hurdles and cut through more clutter than ever to get noticed. It’s time to work smarter, not harder, shift your thinking and drop a line in a new stream.
