Month: October 2011

Social Media is Customer Service

Even if you live in a mud hut in northern Greenland, you’ve heard all about the impact that social media can have on your business marketing. And that’s exactly why I’m not going to talk about it. Instead, I’d like to point out a growing trend—the use of social media as a customer service venue. […]

Written by on October 27, 2011

Beyond the Text Search Ad: Display, Rich Media, Remarketing, Mobile and Video Advertising

Digital advertising expenditures overall are up more than 20% over the past year, and digital display advertising is matching that torrid pace of growth. Today’s digital display advertising is more powerful and compelling than the banner ads of yesteryear, for various reasons, including: Google now offers very powerful and free tools that permit businesses of […]

Written by on October 24, 2011