Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Life sciences marketing is so tricky because your perfect customers are both finite (the global decision makers you need to convert might number in the thousands or hundreds) and enormously difficult to reach. A billboard won’t get the job done. Neither, in many cases, will a widely-spread digital advertising camapign–no matter how compelling the copy. […]
Traditional marketing tactics don’t work in the life sciences. Your goal isn’t virality or engagement. With long sales cycles, enormously complex products, and data-minded customers, you need to prove authority, competence, and trust before anything else. That’s why thought leadership content marketing is essential. By showcasing expertise through high-quality content, life sciences brands can engage […]
In the competitive enterprise software market, convincing potential customers of your product’s value can be challenging. Prospects face many options and fear making costly mistakes. The solution? Rich, detailed case studies. They showcase your product’s success stories, build trust and drive conversions by demonstrating tangible results. In this blog post, we will explore why case […]
For years, Google has billed its “E-E-A-T” framework as foundational to finding ranking success. As marketers, we’ve used the acronym (which stands for Experience, Expertise, Authoritativeness, and Trust) as our strategic lodestar when creating and publishing content. This past month, though (in addition to the paradigm-shifting introduction of AI-generated results), a tranche of leaked internal […]
It is crucial for manufacturers to stay ahead of the game by understanding their competitors’ marketing strategies and tactics. One of the most effective ways to outsmart and outflank your peers is by conducting a competitive analysis. By evaluating your competitors’ strengths and weaknesses, you can identify opportunities for growth and potential threats to your […]
Due to the industry’s design, B2B enterprise software companies face unique challenges; Long sales cycles, competitive markets, establishing a reputation. Big-ticket partnerships and contracts can greatly affect yearly profits, so it’s important to attract, and retain, a customer base. Content marketing is the key to new and continued business. It educates potential customers, builds trust, […]
Vidеo markеting harnеssеs thе powеr of visual storytеlling to simplify intricatе tеchnical information, making it morе accеssiblе and еngaging to a broadеr audiеncе. This is particularly critical in manufacturing, whеrе thе complexities of a product’s dеsign and functionality arе difficult to capturе through words and images alone. With thе ability to convеy еmotion, dеmonstratе products […]
When you work in a highly technical industry with a finite, concentrated amount of specific leads and long sales cycles, closing a deal becomes personal. You aren’t focused on volume, so it can often feel like instinct and a handshake goes further than automation or scale. But every business can improve. And while personal and […]
Confession–our headline might be a tad misleading. There’s actually no such thing as a universally “perfect” subject line. If there was, your inbox would become a monotonous wasteland, with every marketer using precisely the same tone, format, length and style. Here’s the good news: With time, testing, and some creativity, you can craft the (nearly) […]
With long sales cycles, a niche audience, and large average contract values, many B2B companies rely on relational and account-based marketing strategies that require personalized, manual work. That might be why marketing automation is often not a tactical priority, as it is for large-scale direct-to-consumer operations. But automation tools are becoming increasingly powerful, saving time […]
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