Category: Blog

How Marketing Technology Can Boost Manufacturing and Industrial Sales: A Complete Guide

In the B2B world of advanced manufacturing (construction, agriculture, mining, and utilities), sales cycles are long, and average contract values are high (often, six figures or more). With relatively low churn, the sector still relies heavily on person-to-person sales techniques. However, technology has revolutionized the process, helping teams source more and higher quality leads while […]

Written by on February 21, 2024

10 Tips to Develop an Effective B2B Manufacturing Brand Strategy

The world of business-to-business (B2B) manufacturing is highly competitive. Globalization has led to increased competition as manufacturers compete for the same customers. This has also resulted in market saturation, where numerous players offer similar products or services, intensifying competition. To complicate matters, manufacturing products are expensive, which means the sales cycle is longer and more […]

Written by on February 14, 2024

B2B Social Media Marketing Basics: 9 Essential Tips

Social media is complex in its own right. Factor in the niche expertise required to understand and communicate B2B messaging to the right audience? Many of our clients struggle to even know where to start. We get it. Metrics can be a maze, and the struggle is real. 😵‍💫 Fortunately, there are a few simple […]

Written by on February 13, 2024

4 Content Marketing Strategies That Will Elevate Your B2B Manufacturing Brand

Content marketing is a core component in any successful marketing strategy. By creating and publishing content that features industry trends, thought leadership, and explanatory, engaging information about your manufacturing capabilities, you’ll be able to reach your ideal customers and generate those leads you’ve worked so hard to acquire. So, how should you start? Let’s go […]

Written by on February 9, 2024

6 Strategies to Optimize UX for B2B Manufacturing Websites

A website is usually the first point of contact between a manufacturer and a potential buyer. First impressions are everything. A website that offers an optimal user experience (UX) can lead to increased engagement, boost conversions, and gives prospects a reason to stay on the site. Unfortunately, many manufacturing websites fall short. In this blog […]

Written by on February 8, 2024

B2B Rebranding: 5 Reasons Your Company Should Make a Change

Brands have power. They make us feel things–like trust, authority, or expertise. They also make us do things–like wait in line for hours, spend some of our hard-earned savings, or (if we’re part of a B2B organization) sign a multi-year contract that could make or break our annual balance sheet. And brands don’t just have […]

Written by on February 7, 2024

Email Marketing Benchmarks: A Guide for B2B Manufacturers

Email marketing is a bit art–and a bit more science. You might spend hours agonizing over the sharpest verb to use in a subject line. You also might spend hours poring over reams of data. But at the end of the day (whether you’re a wordsmith or a numbers guru), you’re most likely obsessed with […]

Written by on February 1, 2024