Category: Blog

Why Case Studies Matter for Enterprise Software Companies. And How They Convert Leads

In the competitive enterprise software market, convincing potential customers of your product’s value can be challenging. Prospects face many options and fear making costly mistakes. The solution? Rich, detailed case studies. They showcase your product’s success stories, build trust and drive conversions by demonstrating tangible results. In this blog post, we will explore why case […]

Written by on June 20, 2024

Why E-E-A-T Still Matters in B2B SEO & How to Establish It

For years, Google has billed its “E-E-A-T” framework as foundational to finding ranking success. As marketers, we’ve used the acronym (which stands for Experience, Expertise, Authoritativeness, and Trust) as our strategic lodestar when creating and publishing content. This past month, though (in addition to the paradigm-shifting introduction of AI-generated results), a tranche of leaked internal […]

Written by on June 3, 2024

How Manufacturers Should Conduct A Competitive Marketing Analysis

It is crucial for manufacturers to stay ahead of the game by understanding their competitors’ marketing strategies and tactics. One of the most effective ways to outsmart and outflank your peers is by conducting a competitive analysis. By evaluating your competitors’ strengths and weaknesses, you can identify opportunities for growth and potential threats to your […]

Written by on May 30, 2024

B2B Software Content Marketing: A Complete Guide to Boost Rankings and Conversion

Due to the industry’s design, B2B enterprise software companies face unique challenges; Long sales cycles, competitive markets, establishing a reputation. Big-ticket partnerships and contracts can greatly affect yearly profits, so it’s important to attract, and retain, a customer base. Content marketing is the key to new and continued business. It educates potential customers, builds trust, […]

Written by on May 30, 2024

Video Marketing for Manufacturers: 20 Ideas to Boost Brand Awareness and Generate Leads

Vidеo markеting harnеssеs thе powеr of visual storytеlling to simplify intricatе tеchnical information, making it morе accеssiblе and еngaging to a broadеr audiеncе. This is particularly critical in manufacturing, whеrе thе complexities of a product’s dеsign and functionality arе difficult to capturе through words and images alone. With thе ability to convеy еmotion, dеmonstratе products […]

Written by on May 22, 2024

How Marketing Data Drives Sales Performance and Revenue Growth

When you work in a highly technical industry with a finite, concentrated amount of specific leads and long sales cycles, closing a deal becomes personal. You aren’t focused on volume, so it can often feel like instinct and a handshake goes further than automation or scale. But every business can improve. And while personal and […]

Written by on May 16, 2024

B2B Email Marketing: How to Write the Perfect Subject Line (With Our Data)

Confession–our headline might be a tad misleading. There’s actually no such thing as a universally “perfect” subject line. If there was, your inbox would become a monotonous wasteland, with every marketer using precisely the same tone, format, length and style. Here’s the good news: With time, testing, and some creativity, you can craft the (nearly) […]

Written by on May 16, 2024

Marketing Automation in B2B: A Comprehensive Guide

With long sales cycles, a niche audience, and large average contract values, many B2B companies rely on relational and account-based marketing strategies that require personalized, manual work. That might be why marketing automation is often not a tactical priority, as it is for large-scale direct-to-consumer operations. But automation tools are becoming increasingly powerful, saving time […]

Written by on May 15, 2024

Watch Now: How to Write the Perfect RFP

In a blind date, the stakes are usually low. It’s a cup of coffee around the corner or an afternoon cocktail. You want to screen for red flags and cover the essential information before you finish the first round. We think of RFPs like blind dates. They’re low-risk, efficient ways to see if there’s a […]

Written by on May 14, 2024

Why Influencer Marketing Should Be Part of Your B2B Strategy

Influencer marketing probably brings forth visions of pseudo-celebrities hawking consumer products on TikTok or Instagram for their millions of followers. When you work in a niche, highly technical industry like the life sciences or manufacturing, it might be one of the last tactics you consider implementing. But no matter your industry, don’t underestimate the value […]

Written by on May 13, 2024