Most of your day, you need to think like a marketer. That is your job, after all. You produce content and execute tactics for a sole purpose–drive results that grow the business. But when you work in the B2B realm, the job requires diving into complicated, technical ideas that take years to grasp. You don’t […]
Sure, you could lock yourself in a conference room and brainstorm campaign ideas on a whiteboard. Or even pore over industry data to guide your tactics. Often, though, one of the most effective ways to mold, refine, or transform your overall marketing strategy is to go straight to the source–Your customers. In this blog, we […]
For B2B organizations, marketing automation serves as a game-changing strategy for streamlining processes, enhancing efficiency, and driving results. As businesses navigate the complexities of modern marketing, the need for innovative tools and tactics to stay competitive has never been more pressing. Now in 2024, B2B marketing and account-based marketing automation isn’t simply nice to have. […]
As businesses strive to deliver compelling content and meaningful engagement, they are continuously exploring new avenues to connect with their target audience. That’s why webinars are increasingly popular B2B tools to drive top and middle-of-funnel leads. The format allows businesses to display their expertise and build thought leadership while engaging with target customers in a more […]
In the world of B2B content marketing, the ability to tell compelling stories can be a game-changer. While B2B transactions may involve complex products or services, at their core, they are still driven by human emotions, relationships, and aspirations. Using an effective brand story, B2B marketers can connect with their audience on a deeper level. […]
Once you’ve made the monumental decision to rebrand, it’s easy to get energized about the fun parts of the process. You probably can’t wait to throw out new name suggestions, pore over logo mocks, or wordsmith taglines. Don’t run over to the whiteboard just yet. When we work with clients to rebrand, we don’t jump […]
Producing high-quality content is crucial for engaging your target audience, disseminating information, and establishing authority in the life sciences. However, creating fresh content consistently can be time-consuming and resource-intensive. Fortunately, there’s a solution: repurposing and extending the lifespan of existing content across various channels. By strategically repackaging and distributing your content, you can maximize its […]
The evolution of user interface (UI) design in B2B (business-to-business) software solutions has been a dynamic journey marked by continuous innovation and adaptation to changing technological landscapes and user demands. Initially, B2B software interfaces were primarily functional, focusing on providing users with the tools and features needed to accomplish specific tasks. However, as technology progressed […]
How users interact with a website can greatly affect its success at generating leads and increasing customer intent. Design and information architecture are particularly crucial for life sciences websites, where conveying complex information in a clear and user-friendly way is essential. One way to enhance user experience (UX) on these websites is through the use […]
In the world of B2B manufacturing, lead generation is largely a manual process. Advanced manufacturers in all sectors still rely heavily on traditional marketing and cold outreach tactics to generate leads. Once those leads are in the funnel, converting them into customers can take months or even years. That’s why it’s important to have a […]
