What Is Google E-A-T?

Introduced in 2018, Google E-A-T is one of the most important – and misunderstood – SEO factors. Here’s what it means, and why it matters. (Even if you don’t have a YMYL site.)

Written by Adam Smartschan on April 28, 2020

Lessons from the ‘New Normal’: Pivots & Positivity Amid COVID-19

The COVID-19 crisis is about so much more than marketing. Here are how some groups are using their resources and tech to make a difference.

Written by Adam Smartschan on April 27, 2020

Help! Competitors Are Buying My Brand Name on Google Ads!

Yes, your competitors can buy your brand terms on Google Ads. No, it’s not illegal. Here’s what you need to know – and what to do about it.

Written by Adam Smartschan on April 21, 2020

Communicating in a Crisis: Breaking Through the Clutter

Communicating during a crisis situation is a must for any company. So is doing it right. Here’s how to break through the clutter.

Written by Altitude Intern on April 1, 2020