Last August I took a month-long sabbatical from work to take a 500-mile bike tour of Italy and France. Throughout the trip I was reminded again and again that A) Italian food tastes better in Italy; B) French people don’t willingly speak English, even if they can; and C) certain marketing principles are universal. 1. […]
While doing research for an upcoming tradeshow event, I noticed a consistent trend—restaurants tend to have awful websites. For whatever reason, many restaurants use a website model that was popular in the last millennium: Elaborate intro screens, flashy animations and cheesy auto-playing music, all of which can take a full minute or more to load before […]
When Andrew and I founded Altitude Marketing seven-and-a-half years ago, we compiled a tightly edited list of cultural values that we wanted the company to embody as it evolved and matured. Among these was an ambitious resolution: That day-to-day running of the business should have minimal impact on our employees’ personal/family lives. Separation of church […]
