Like romance, it’s easy to get swept away in the details of boothing at all the usual trade shows. But focusing solely the trade show event itself is a big mistake. Just because you build it, doesn’t mean they’ll come. A trade show is a catalyst — and should align with your forward vision.
There’s no one-size-fits-all approach to getting acquired, but there are some basic ingredients that are pretty darn consistent for those that have mastered the acquisition recipe and achieved the dream.
The first thing to understand is that if you use Google Analytics then Google has the keys to your kingdom. Poor metrics within your analytics can spell doom for those keyword rankings you’ve worked to attain.
